{"id":5711,"date":"2019-12-04T08:56:25","date_gmt":"2019-12-04T06:56:25","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5711"},"modified":"2025-02-13T11:16:40","modified_gmt":"2025-02-13T09:16:40","slug":"latest-news-for-google-ads-lead-generation-extension","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/latest-news-for-google-ads-lead-generation-extension\/","title":{"rendered":"Latest news for Google Ads lead generation extension"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"384\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_1405323548-e1575442528118.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - google ads\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_1405323548-e1575442528118.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_1405323548-e1575442528118-600x339.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>You\u2019ve most probably heard of pay per click advertising, otherwise known as PPC.\u00a0 <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/seo-sometimes-more-important-than-ppc\/\">PPC<\/a> is one of the fastest growing methods of digital marketing and Google Ads is the most popular form of search advertising.<\/p>\n<p>You want your business to be in front of your customers and target market, right?\u00a0 Absolutely, and you want your brand to remain in number one spot in order to <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-grow-your-leads-through-facebook-marketing\/\">generate leads<\/a>.\u00a0 Millions and millions of people search online every single day all around the world.\u00a0 So, it makes sense that you get noticed when offering a solution to their search input or question.<\/p>\n<p>Search advertising is a very powerful form of digital marketing by placing you directly in front of your target audience as an answer to their problem or search query.<\/p>\n<p>To fully understand Google Ads and <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/paid-advertising-and-web-analytics-course\/\">pay per click advertising<\/a> its essential to complete a digital marketing course so you have a solid foundation to move forward and get advertising with the largest self-serve online network in the world.<\/p>\n<h2><strong>A brief history of Google Ads<\/strong><\/h2>\n<p>Google developed Google Ads as an advertising platform that adequately boosts your paid advertising campaigns and if managed correctly is a very cost-effective form of digital marketing.\u00a0 Google has put its AdWords programme through many changes, and it\u2019s come a long way since it\u2019s introduction way back in the year 2000.<\/p>\n<p>Every day millions of new advertisers decide to make Google Ads a major part of their digital marketing campaigns and there\u2019s good reason for this.\u00a0 This system is brilliant for creating and managing digital ad campaigns.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285960965?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>What are the basics of lead generation with the new Google Ads extension<\/strong><\/h2>\n<p>Lucky for digital marketers, it\u2019s a well-known fact that Google is constantly introducing new features to its Google Ads service.\u00a0 Their focus has always been on the quality of their customer user experience and the value their customers get by advertising with the online search engine giant whose philosophy is to provide a smooth customer journey and supply engagement on their online adverts.<\/p>\n<p>You may well casually notice something different when you next log in to your Google Ads account.\u00a0 In true Google fashion, there has been little or hardly any marketing surrounding their latest extensions, especially the lead generation.\u00a0 However, at least there has been an official announcement by Google regarding this latest change.<\/p>\n<p>After a process of testing ad extensions that have the ability to capture leads, Google has officially announced their \u2018call to action\u2019 button whereby users can quickly submit a form which is pre-populated with their exact contact information from their Google account.\u00a0 Pretty smart, right?<\/p>\n<p>This extension works the same way as lead generation ads on other platforms which allows browsers to submit their contact information.<\/p>\n<h2><strong>So, what\u2019s the latest news on Google Ads lead generation?<\/strong><\/h2>\n<p>Capturing leads before they exit your site is a really innovative and handy feature.\u00a0 It\u2019s a long and competitive road to attract visitors to your site, the last thing you want is for them to leave without leaving their contact details.<\/p>\n<p>According to a Google article, the new lead form extension for Google Ads assists advertisers to capture interest when a search is done.\u00a0 More great news is that advertisers can customise their lead forms by specifying what information they want to capture from visitors.<\/p>\n<p>Google says that their lead generation forms are also customisable by uploading your own custom background image.\u00a0 Advertisers are also able to customise their unique message that pops up when the visitor submits their information.<\/p>\n<p>Another great feature is that advertisers can integrate Google\u2019s Ad extensions into their <a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-the-role-of-customer-relationship-management-in-sales-management\/\">customer relationship management<\/a> (CRM) tools.<\/p>\n<p>Most types of ads are eligible to use Google Ads lead generation extension; however, Google has set rules in place to and have specific guidelines in place to exclude adult, alcohol, gambling and political ad content.<\/p>\n<h2><strong>Lead generation extension benefits<\/strong><\/h2>\n<p>Every digital marketer\u2019s main goal is to generate more leads.\u00a0 This is what digital marketing is all about, especially paid advertising.\u00a0 Although Google has made it clear the advertiser needs to manage the quality of the leads obtained through their extension.<\/p>\n<p>The function of having all the leads captured via a webhook to your CRM system means real-time data management.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To discover more about how digital marketing can help your business, you really need to do an advanced digital marketing course. To find out more about the\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Courses<\/a>\u00a0that we offer,\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\">please follow this link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JoEwCXKahVc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262,1],"tags":[523],"class_list":["post-5711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","category-blog","tag-lead-generation"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5711"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5714"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}