{"id":5628,"date":"2019-12-02T07:00:21","date_gmt":"2019-12-02T05:00:21","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5628"},"modified":"2022-09-14T09:57:32","modified_gmt":"2022-09-14T07:57:32","slug":"how-to-use-hashtags-on-instagram","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-to-use-hashtags-on-instagram\/","title":{"rendered":"How to use hashtags on Instagram"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/i-public-_relations_and_social_media-c-12-l-2-e1575028865960.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - hashtags on instagram\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/i-public-_relations_and_social_media-c-12-l-2-e1575028865960.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/i-public-_relations_and_social_media-c-12-l-2-e1575028865960-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Hashtags on Instagram remain to be an effective method of getting more eyes on, and people engaging with, your posts on this social media network. According to statistics, a post that has at least one hashtag averages 12.6% more engagement as opposed to posts that don\u2019t have a hashtag. This means that it really is worth it to create a hashtag strategy for your brand if you want to grow you Instagram account.<\/p>\n<p>This sounds easy in principle but, in reality, is it?<\/p>\n<p>Instagram hashtags are everywhere but not many brands know how the correct way to use hashtags on Instagram in order to get the most value out of them. If you don\u2019t have a keen understanding of Instagram hashtags, as well as how these work, they can become overkill pretty quickly. However, if you include the correct Instagram hashtags on your posts, you will probably see higher engagement as opposed to if you didn\u2019t have any present.<\/p>\n<h2><strong>The importance of hashtags on Instagram<\/strong><\/h2>\n<p>Hashtags \u2014 which are a combination of letters, numbers as well as emojis that are preceded by the # symbol (e.g. #NoFilter, #WorldCup) \u2014 function to categorise content and, most importantly, make it more discoverable. Any person who clicks on a hashtag, or does a search for it, will see a page with all the posts tagged with it. Hashtags may not seem like too much of a high priority on surface however these remain to be one of the most important aspects of promoting your Instagram account.<\/p>\n<p>So, the burning question which you probably want to ask right about now is: \u201cIf hashtags on Instagram are so important, how can I use these correctly for my business?\u201d<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/318738874?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Make your hashtags relevant<\/strong><\/h2>\n<p>Instagram has put in place the ability for users to follow hashtags. This means that rather than a user needing to search for an Instagram hashtag, and then scroll through an neverending feed in order to land on your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-doing-a-content-marketing-course-is-a-good-idea\/\">content<\/a> the posts that you make could now automatically show up in the feeds of potential new followers of your company.<\/p>\n<p>While Instagram\u2019s algorithm has always favoured using specific as well as relevant hashtags, this feature makes the use of hashtags, which make sense, an even bigger deal as users now have the power to mark your hashtagged content as something they don\u2019t want to see.<\/p>\n<h2><strong>What\u2019s the correct amount of hashtags?<\/strong><\/h2>\n<p>There\u2019s a lot of contradictory information regarding what number of Instagram hashtags is the correct. Unfortunately, there\u2019s no consensus on this as yet.<\/p>\n<p>Our advice is to make use of the maximum number of hashtags which is allowed by Instagram. (In case you didn\u2019t know, Instagram allows a maximum of 30 hashtags on each post.) While 30 may seem like a lot, using the maximum number of Instagram hashtags will gives you more opportunities to be discovered.<\/p>\n<p><strong>Vary your hashtags<\/strong><\/p>\n<p>The most important thing to keep at the forefront of your mind when making the choice about which <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-does-sponsored-hashtag-work-on-twitter\/\">hashtags<\/a> to use is be intentional. In other words, use hashtags which\u00a0 your target audience is actually searching for and following. It\u2019s vital to switch up your Instagram hashtags in every post so that you avoid being \u201cspammy.<\/p>\n<p>Instagram is a supremely powerful tool for your business and, if used correctly, can bring in a lot of leads. However, this is only if you use it correctly.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To learn more about how to use Instagram, as well as other social media networks, for your business you should really consider doing a social media marketing course such as the one that we offer. More information can be found <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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