{"id":5486,"date":"2019-11-22T07:09:11","date_gmt":"2019-11-22T05:09:11","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5486"},"modified":"2022-09-05T19:24:14","modified_gmt":"2022-09-05T17:24:14","slug":"how-to-carry-out-an-effective-internal-communications-plan","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/how-to-carry-out-an-effective-internal-communications-plan\/","title":{"rendered":"How to carry out an effective internal communications plan"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/i-managing_relationships_with_stakeholders-c-7-l-1-e1574334013727.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of marketing - internal communications plan\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/i-managing_relationships_with_stakeholders-c-7-l-1-e1574334013727.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/i-managing_relationships_with_stakeholders-c-7-l-1-e1574334013727-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Internal stakeholders are those people and groups within the company. They include the employees, the managers as well as the directors of the business in addition to its owners or shareholders. Communications with these people assist with creating a positive attitude inside the company. This is specifically important when economic times are tough because employees may end up becoming de-motivated if they see negative stories regarding their company in the media.<\/p>\n<h2><strong>The value of a strategic internal communications plan<\/strong><\/h2>\n<p>A <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-a-digital-marketing-strategy\/\">strategic<\/a> internal communications plan can assist with unifying employees in disparate offices, or functions, by means of a shared vision of organisational goals as well as a good sense of its values. We believe that an internal communications plan which is well-designed should:<\/p>\n<ul>\n<li>Engage the workforce,<\/li>\n<li>Increase employee retention, as well as<\/li>\n<li>Enhance productivity.<\/li>\n<\/ul>\n<p>Attitude as well as perception can affect <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-does-a-social-media-manager-entail-in-a-business\/\">business<\/a> communication in both positive and negative ways. Pleasant, respectful, upbeat attitudes throughout an office improve upward and downward communication. This increases morale, productivity and sales. Poor communication behaviour, on the other hand, must be dealt with before it impacts the organisational culture or collapses the company itself.<\/p>\n<h2><strong>Employee engagement = corporate reputation<\/strong><\/h2>\n<p>In addition, for communicators employee engagement is about corporate reputation. The average employee has a very significant influence on the perception of his business among his peer group as well as social circle. Word-of-mouth \u2013 when amplified by social media \u2013 is a powerful force in building an image for a company as a desired employer, a quality producer, or a great corporate citizen.<\/p>\n<p>\u2018Strategic targeting\u2019 isn\u2019t an idea which is often paired with internal communications. However, when you think about it, \u2018internal communications\u2019 is just about marketing to employees. And like in traditional marketing, the more you cater your message to a niche audience, the more effective it will be.<\/p>\n<h2><strong>The most critical element in stakeholder communications<\/strong><\/h2>\n<p>The most significant element in stakeholder communications is about pinpointing the target audience. Be intentional and seek out input from all recognised groups to uncover the unknown groups.<\/p>\n<p>It can be challenging when, too late in the project, a key person or group is identified which has not received any of the communication during \u00a0course of project. This communication has valuable links which need to be addressed.<\/p>\n<p>This means that you are required to make sure that you avoid this scenario and take all the steps early on in order to create a document with all stakeholders who you need to manage communication with.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/321974691?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How to manage internal communication<\/strong><\/h2>\n<p>Here are some key tasks to include in managing effective internal communication:<\/p>\n<h3><strong>Have Open Communication<\/strong><\/h3>\n<p>When you have a policy of open communication with your employees, this builds trust and makes them feel that they are valued. On the other hand, if you just delegate tasks and don\u2019t get the \u00a0input of your employees, they won\u2019t perform at the best that they can. Informing your employees of the reason you need the task done \u2013 as opposed to merely telling them to do something &#8211; will bring a greater sense of respect for you as management.<\/p>\n<h3><strong>Ensure that Your Attitude Makes You Friendly<\/strong><\/h3>\n<p>Most of our communication is non-verbal. This means that telling employees that they can talk to you means nought if your body language says otherwise. Thus, it\u2019s important to be conscious always of your attitude as well as what you\u2019re projecting to your employees.<\/p>\n<h3><strong>Be Clear as well as Concise<\/strong><\/h3>\n<p>Effective communicators get to the point. They make their messages clear. This means that your goal should always be to communicate your message across in a clear manner with as little technical jargon as possible. This holds true whether you\u2019re talking to an employee in person or just sending an email.<\/p>\n<h3><strong>Welcome Feedback and Take It Seriously<\/strong><\/h3>\n<p>Employee feedback is phenomenal for your business as you never know when your employees will notice something which you didn\u2019t.<\/p>\n<h3><strong>Keep Your Employees Updated Regularly<\/strong><\/h3>\n<p>All too often, organisational leaders don\u2019t tell their employees about what\u2019s going on with the company. This makes employees feel like they\u2019re only there to perform job. This creates a barrier between the management as well as everyone else.<\/p>\n<p>Your employees will feel more engaged with the company when you keep them informed about what\u2019s going on. Let them know about the outcomes of projects. Thank and congratulate them for successes. Be honest if something doesn\u2019t go as planned as opposed to trying to spin it be honest and open.<\/p>\n<p>Managing your employees and teams is a must-have skill in the media industry.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more about this, we really recommend that you do our Project Management for the Media Course. For more information, on this course or any of our other <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Courses<\/a> please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/project_management_for_the_media_course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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