{"id":5458,"date":"2019-11-20T07:48:35","date_gmt":"2019-11-20T05:48:35","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5458"},"modified":"2022-09-05T19:24:14","modified_gmt":"2022-09-05T17:24:14","slug":"what-are-the-different-ad-extensions-for-google-ads","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-are-the-different-ad-extensions-for-google-ads\/","title":{"rendered":"What are the different ad extensions for Google ads?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"452\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_1294391620-e1574170778319.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - Google ads\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_1294391620-e1574170778319.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_1294391620-e1574170778319-600x399.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Google AdWords Extensions are a fantastic way for to your ads to stand out against your competitors in an online marketplace which is crowded. This is because these extensions can add an edge to any <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-digital-marketing-strategies-work-and-dont-work\/\">digital marketing<\/a> campaign and assist with separating the top online performers from the mediocre.<\/p>\n<p>Extensions which are available for your Google Ads are responsible for expanding your ad with added information. This gives people additional reasons for choosing your business. These extensions usually boost an ad&#8217;s click-through-rate by a number of percentage points. Extension formats contain call buttons, location information, links to specific parts of your website as well as additional text.<\/p>\n<p>Ad extensions enable you to take up more real estate on the search engine results page (SERP), to provide additional links to your website, special discounts and offers as well as other information which can draw people in as well as increase your click-through rates (CTRs).<\/p>\n<h2><strong>What are ad extensions<\/strong><\/h2>\n<p>Ad Extensions are additional snippets of relevant information on your company which can be added to your Ads text ads. These snippets can include your business\u2019 location, phone number and \u00a0business ratings.<\/p>\n<p>There are two types of Ad Extensions:<\/p>\n<ul>\n<li>Automatic, and<\/li>\n<li>Manual Ad Extensions.<\/li>\n<\/ul>\n<p>It is important to remember that ad extensions do not always appear, so make sure to keep most important information in your text ad.<\/p>\n<p>When Google Ads automatically creates extensions &#8211; to predict how they would enhance the performance of the ads you create &#8211; these are called automated ad extensions. These include dynamic sitelinks as well as automated call extensions.<\/p>\n<p>The term \u2018manual ad extensions\u2019 refers to the extensions which you manually create in order to increase the performance of the ads. These features include, for example, callouts, sitelinks as well as structured snippet extensions.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285237866?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How do ad extensions work?<\/strong><\/h2>\n<p>In order to increase the performance of your text ads, Google Ads chooses which extensions to show as a response to every individual search on <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-different-keyword-match-types-on-the-google-search-network\/\">Google<\/a>. For this reason, it\u2019s a good idea to use all the extensions that are related to your business goals.<\/p>\n<p>By increasing the content for your ad, extensions give your ad greater visibility as well as prominence on the search results page. That means that you tend to get increased value from your ad. Ad extensions frequently increase your total number of clicks. In addition, these can give people more, interactive ways of contacting you \u2014 as with maps or calls.<\/p>\n<h2><strong>How can you use ad extensions for your business?<\/strong><\/h2>\n<p>Now that we\u2019ve had a look at the benefit of various ad extensions, we have a look at some of the ad extensions that you can use for your business.<\/p>\n<h3><strong>Sitelink extensions<\/strong><\/h3>\n<p>These types of extensions are clickable. It\u2019s best practice to link these to specific pages that are which are thematically related to the text. For instance, a pricing page, testimonials or, alternatively, a free demo work very well here. As a good example, this is a sitelink extension when you make a search for \u201cPhiladelphia SEO agency:\u201d<\/p>\n<p>Simply adding as well as enabling sitelinks has been shown to give advertisers approximately an 8% uplift in CTR. This might not look like a lot however when you consider how extensions go towards improving your quality score, lower your costs and assist with improving position \u2013 why wouldn\u2019t you use them?<\/p>\n<h3><strong>Location extensions<\/strong><\/h3>\n<p>Location extensions are also hyperlinked and clickable. This fact naturally draws increased attention. A location extension is listed at its own separate line. The benefit of this is that it effectively increases the entire ad\u2019s size. Plus, on mobile location extensions provide a link with directions to your business.<\/p>\n<h3><strong>Affiliate location extensions<\/strong><\/h3>\n<p>If your business\u2019 products are sold by retail chains, affiliate location extensions can assist you with reaching consumers while they\u2019re deciding what as well as where to buy. This manner of ad extension works by assisting people to find nearby stores that sell your products.<\/p>\n<p>Advertising \u2013 in particular PPC advertising \u2013 is an integral part of any digital marketing campaign.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more about PPC and how to leverage this for your business, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/paid-advertising-and-web-analytics-course\/\">please follow this link<\/a>.!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-760 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer05-600x96.jpg\" alt=\"DSM Digital School of Marketing Paid advertising and web analyics course registration\" width=\"600\" height=\"96\" \/><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/Xg4AbuOl5SI?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[553,552],"class_list":["post-5458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","tag-extentions","tag-google-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5458"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5459"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}