{"id":5423,"date":"2019-11-15T05:44:43","date_gmt":"2019-11-15T05:44:43","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5423"},"modified":"2022-09-05T19:24:13","modified_gmt":"2022-09-05T17:24:13","slug":"how-can-you-optimise-your-websites-speed-find-out-more","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-can-you-optimise-your-websites-speed-find-out-more\/","title":{"rendered":"How can you optimise your website\u2019s speed? Find out more."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"510\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_390454861-e1573738066876.png\" class=\"attachment-full size-full\" alt=\"DSM Digital school of Marketing - websites speed\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_390454861-e1573738066876.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_390454861-e1573738066876-600x450.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The speed of a website makes a first impression about your company. This means that it\u2019s important to understand that you won\u2019t get another chance when it comes down to user experience.\u00a0 Slow website speed is one of the most annoying things which will turn people off about the site.<\/p>\n<p>\u201cIf you don\u2019t believe us,\u201d says Marc Schneider: chief operations officer at the Digital School of Marketing, \u201chave a look at the stats.\u201d A website that loads slower than its <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-pr-can-outflank-your-competitors\/\">competitors<\/a> results in:<\/p>\n<ul>\n<li>11% fewer page views,<\/li>\n<li>16% decrease in customer satisfaction, as well as<\/li>\n<li>7% loss in conversions.<\/li>\n<\/ul>\n<p>This means that a few extra seconds could have a massive impact on the website\u2019s ability to engage visitors and \u2013 as a consequence &#8211; make sales.<\/p>\n<p>High-performing website result in:<\/p>\n<ul>\n<li>Higher numbers of return visits,<\/li>\n<li>Lower bounce rates,<\/li>\n<li>Higher conversions as well as <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-should-you-be-measuring-your-engagement-rate\/\">engagement<\/a>,<\/li>\n<li>Higher ranks in organic search, in addition to<\/li>\n<li>Improved user experience.<\/li>\n<\/ul>\n<p>Slow websites will cost you money as well as a damaged reputation. By decreasing the page load time you will positively affect marketing as well as sales processes. You\u2019ll get higher traffic and attract more qualified leads that can be converted into customers.<\/p>\n<p>Website page speed in addition to performance is very important to the experience that the user has of your website. If your website is too slow, you\u2019ll not only be losing visitors but potential customers in addition. Search engines such as Google take a website\u2019s speed into account in search rankings. This means that you optimise your website\u2019s speed, you should take everything into consideration. Every millisecond plays a part.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267594766?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How to speed up your website<\/strong><\/h2>\n<h3><strong>Minimise HTTP requests<\/strong><\/h3>\n<p>Eighty per cent of a Web page\u2019s load time is spent on downloading the various parts of the page, such as images, stylesheets as well as scripts. An HTTP request is done for each one of these elements. This means that the more on-page components a web page has, the longer it takes for the page to render.<\/p>\n<p>The primary step that you are required to take in order to minimise your requests is to determine out how many your website makes at the moment so that you can use this\u00a0 a benchmark.<\/p>\n<h3><strong>Minimise and combine files<\/strong><\/h3>\n<p>Once you know the number of requests that your site makes, it is possible for you to get to work on reducing that number. The best place to begin is with your HTML, CSS as well as JavaScript files. These are very vital files because they define your site\u2019s appearance and add to the number of requests your website makes every time a user visits it.<\/p>\n<h3><strong> Use asynchronous loading for CSS as well as JavaScript files<\/strong><\/h3>\n<p>Optimise the manner in which these files load on your pages. Scripts such as CSS as well as JavaScript can be loaded in two diverse ways: Synchronously or Asynchronously:<\/p>\n<ul>\n<li>If your scripts load in a synchronous fashion, these load one at a time in the order that they appear on the page.<\/li>\n<li>However, if your scripts load in an asynchronous fashion, some of these will load simultaneously.<\/li>\n<\/ul>\n<p>Loading files asynchronously can accelerate your pages as when a browser loads a page, it moves from top to the bottom. If a browser gets to a CSS or JavaScript file which is not asynchronous, it will cease loading until it has completely loaded that specific file. If that same file was asynchronous, the browser could continue with loading other elements on the web page at the same time.<\/p>\n<p>\u201cYour site speed,\u201d concludes Schneider, \u201cis a vital part of your SEO. \u201d<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To master other parts of SEO strategy, it is absolutely essential that you do our SEO and Web Analytics Course. For more information on this course or any of our other\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing courses<\/a>, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">please follow this link<\/a>.\u201d<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-758 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer03-600x96.jpg\" alt=\"DSM Digital School of Marketing SEO and Web Analytics course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/WyJsRLuvYQA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264,1],"tags":[545,544,28],"class_list":["post-5423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","category-blog","tag-optimisation","tag-speed","tag-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5423"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5424"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}