{"id":5413,"date":"2019-11-14T05:50:34","date_gmt":"2019-11-14T05:50:34","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5413"},"modified":"2022-09-05T19:24:12","modified_gmt":"2022-09-05T17:24:12","slug":"will-blogging-help-seo","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/will-blogging-help-seo\/","title":{"rendered":"Will blogging help SEO?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_164020316-e1573653578315.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - blogging for seo\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_164020316-e1573653578315.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_164020316-e1573653578315-600x401.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Blogging is great for SEO. This is because it assists with a number of things which are vital ranking factors. When you have a blog which is updated on a regular basis with blog posts which are of a high quality and deal with topics that are relevant to your audience, this can make a huge difference to how your website performs overall in the search engines.<\/p>\n<p>A good number of years ago, blogging was a fashionable way that people would post about their lives on the Internet. (The term \u2018blog\u2019 is an amalgamation of \u2018web\u2019 and \u2018log\u2019 \u2013 in other words, an online diary.) Now the practice of blogging has become a must-do activity for businesses of all sizes which want to gain traffic, grow their following as well as enhance their visibility to search engines.<\/p>\n<p>Now, businesses have realised that the practice of blogging provides a great platform not only to demonstrate their expertise in their industry but also to enhance their search engine optimisation (SEO)\u00a0 almost without even trying.<\/p>\n<h2><strong>Getting a good understanding of SEO isn\u2019t easy<\/strong><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-different-keyword-match-types-on-the-google-search-network\/\">Google<\/a> doesn\u2019t assist much as they change the algorithms as well as policies on a regular basis. It seems like every time that we get to grips with SEO policies, the rules change. The result is that we\u2019re all left wondering about what we\u2019re doing wrong in addition to what we might still perhaps be doing right.<\/p>\n<p>In terms of SEO, there\u2019s one thing you may have been doing properly from the start: blogging. You possibly have a number of reasons why you should be blogging such as:<\/p>\n<ul>\n<li>Building trust among your buyers,<\/li>\n<li>Positioning yourself as an expert, as well as<\/li>\n<li>Simply sharing news among your company\u2019s followers.<\/li>\n<\/ul>\n<p>But did you know that having a blog is a powerful way of boosting your company\u2019s SEO rankings?<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/286146112?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>A blog keeps your website updated<\/strong><\/h2>\n<p>If you have ever come across a website which you realise hasn\u2019t been updated in a long time, you will probably lose some trust in the information which is being presented as the organisation it represents could have gone out of business or, alternatively, the website could be offering information that\u2019s been completely debunked or has been altered since that last update.<\/p>\n<p>Google doesn\u2019t want to provide its searchers with outdated information. Websites which are regularly updated send the search engine giant a signal that the website is alive and, in addition, is offering fresh content. The practice of regularly updating the site also gives the search engine algorithms more motivation to index your website more regularly. Thus, it keeps your company \u00a0more on their radar over the longer term.<\/p>\n<p>You will probably not have a reason to update the homepage of your website frequently (in addition it wouldn\u2019t essentially be a good business move to do so). This means that a blog is a more practical tool for adding new content to your website regularly.<\/p>\n<h2><strong>Blogging allows you to insert more keywords<\/strong><\/h2>\n<p>Keywords are the foundation of any good SEO campaign. The term \u2018keywords\u2019 refers to the words or phrases that individuals are most expected to type in when looking for a service or product which you sell.<\/p>\n<p>For these keywords to function correctly, they must appear on your website in order for the search engines to take notice them. Blog entries are a good place to use these keywords naturally as well as organically. You can even centre blog posts around inquiries related to your business to pull in traffic as well as answer common questions.<\/p>\n<p>Someone looking for advice\u2014or help related to what you offer \u2014might type into Google, \u201chow to (insert a term related to what you provide).\u201d This makes a good blog post subject but it also gives you a simple way to target keywords that will make your website come up higher in searches.<\/p>\n<p>If you have a blog already, but want to make it to be more SEO-friendly, there are a good number of ways to do this. A great way to being is by post more often or trying to incorporate keywords into your content.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To learn more about SEO, check out our SEO and Web Analytics Course and our other <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Courses<\/a>. For more information, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">please follow this link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-758 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer03-600x96.jpg\" alt=\"DSM Digital School of Marketing SEO and Web Analytics course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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