{"id":5408,"date":"2019-11-14T05:49:45","date_gmt":"2019-11-14T05:49:45","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5408"},"modified":"2025-02-13T09:58:12","modified_gmt":"2025-02-13T07:58:12","slug":"how-your-website-is-your-greatest-digital-marketing-asset","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-your-website-is-your-greatest-digital-marketing-asset\/","title":{"rendered":"How your website is your greatest digital marketing asset"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"602\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_336789410-e1573651075480.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - website\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_336789410-e1573651075480.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_336789410-e1573651075480-600x531.png 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_336789410-e1573651075480-300x266.png 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_336789410-e1573651075480-226x200.png 226w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>It is possible for your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-can-social-media-help-your-website-conversions\/\">website<\/a> to be accessed from anywhere in the world, at any hour of the day. A website is the embodiment of accessibility as well as visibility in a world in which we\u2019re seeing a persistent drift away from brick-and-mortar retailers to eCommerce, hence the increasing importance of digital marketing.<\/p>\n<p>This drift is particularly true when one speaks about mobile devices as smartphones and the like are \u00a0rapidly providing viable alternatives to computers as the favoured method of making purchases. A good website that is equally friendly on mobile as well as desktop, in addition to a site that is mobile-optimised, will rank higher on Google in addition to other similar search engines.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-dynamic-content-in-email-marketing-find-out-more\/\">Email<\/a> opens on mobile currently outnumber the number of email opens on desktop. This means that if you email campaigns (and you absolutely should be doing this as part of your digital marketing campaigns) if your messages are optimised for mobile it will be seamless experience for those people who look at your email on mobile and then make the decision to navigate to your website.<\/p>\n<h2><strong>The digital marketing value of your website<\/strong><\/h2>\n<p>On the current scene of social media accounts, digital ads, blog posts as well as apps, your website remains as your most valuable <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\">digital marketing<\/a> asset. This is because:<\/p>\n<ul>\n<li>It sits in a distinctive place among your collective digital marketing content, as well as the fact that<\/li>\n<li>There\u2019s nothing that reasonably matches it for reach, impact as well as credibility.<\/li>\n<\/ul>\n<p>In a manner that is nothing like almost any other aspect of marketing, traditional or digital, you retain complete control over your site. You aren\u2019t held hostage by other platforms \u2013 such as Facebook or Twitter \u2013 which simply are the host for your content.<\/p>\n<p>This is a huge burden of responsibility on the website owner. However, it also provides a huge benefit in terms of how you can craft the user\u2019s experience of your company and brand. You also have the power over making changes to the manner in which you portray the content that you produce. There\u2019s more to your site than you ever thought possible. As such, it plays a larger part in your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/marketing-strategy-course\/\">digital marketing strategy<\/a> than first meets the eye.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9\"><div class=\"w-video-h\"><a href=\"https:\/\/vimeo.com\/manage\/319811044\/general\" target=\"_blank\" rel=\"noopener\">https:\/\/vimeo.com\/manage\/319811044\/general<\/a><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>The digital marketing benefits of your website<\/strong><\/h2>\n<p>Integrity, visibility, accessibility as well as leads are a few of the benefits that having a website for your business will give you. If you don\u2019t have a website, your company has limited control over its online presence. As such, it is necessary for you to rely on third parties in order to correctly offer limited information.<\/p>\n<p>Although web design as well as digital marketing may seem like two very different areas, they are inextricably linked. As we\u2019ve said previously, your site is one of the most vital, if not the most vital, digital marketing assets which you have. Nothing more clearly communicates to your customers:<\/p>\n<ul>\n<li>Who you are,<\/li>\n<li>What you do, as well as<\/li>\n<li>Who you serve.<\/li>\n<\/ul>\n<h2><strong>\u00a0Your website is your salesperson<\/strong><\/h2>\n<p>A website is your number one salesperson.\u00a0 The website of a brand is central to the online and offline sales process. A website needs to be more than a glorified brochure. They need to do the following:<\/p>\n<ul>\n<li>Convey the brand\u2019s personality,<\/li>\n<li>Offer information for each and every phase of the sales process, and<\/li>\n<li>Integrate into digital marketing as well as sales meaningfully.<\/li>\n<\/ul>\n<p>Websites act as tools which influence all parts of the digital marketing to sales funnel. At the beginning of the funnel, websites perform the function of attracting prospects and introducing your brand to new likely buyers. As the buyers progress down the funnel, websites can reinforce a sale by:<\/p>\n<ul>\n<li>Offering trust factors,<\/li>\n<li>Fielding the due diligence of buyers,<\/li>\n<li>Removing doubt, and<\/li>\n<li>Reinforcing the value proposition of your brand as well as of your brand\u2019s offering.<\/li>\n<\/ul>\n<p>An easy-to-use, fast as well as effective website isn\u2019t just a nice to have any more. It\u2019s a must-have. Your customers expect it. Every day that your website isn\u2019t up to scratch means that more money goes to your competitors who are getting it right.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To discover more about how digital marketing can help your business, you really need to do an advanced digital marketing course. To find out more about the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Courses<\/a> that we offer, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\">please follow this link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JoEwCXKahVc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262,1],"tags":[543,28],"class_list":["post-5408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","category-blog","tag-asset","tag-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5408"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5410"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}