{"id":5402,"date":"2019-11-13T07:11:16","date_gmt":"2019-11-13T07:11:16","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5402"},"modified":"2022-09-05T19:24:12","modified_gmt":"2022-09-05T17:24:12","slug":"how-to-optimise-your-blogs-for-user-search-intent","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-to-optimise-your-blogs-for-user-search-intent\/","title":{"rendered":"How to optimise your blogs for user search intent"},"content":{"rendered":"
\"DSM<\/div><\/div>

The age-old question that every digital marketer asks themselves is what is the answer that a searcher searching for? If you want sustainable, as well as valuable, search traffic<\/a> to your website it\u2019s essential that you provide these answers.<\/p>\n

Sustaining search intent is Google\u2019s underlying goal. However, algorithms haven\u2019t always kept up with what users are looking for. Proxies such as backlinks as well as keywords have, for a long time\u00a0 and remain to be, stand-ins for the probability that a web page will fulfil user intent.<\/p>\n

Optimising for user intent is the long play<\/strong><\/h2>\n

This is applicable for Google as well as your website<\/a>. A page which is well-matched to user intent can outpace those that optimise mainly for search engines in the search process as well as after the click. Optimising for user intent is an SEO strategy which focuses on making users happy as opposed to hitting a particular keyword density or winning exact-match anchor text.<\/p>\n

So what exactly is search intent?<\/strong><\/h2>\n

The term \u2018search intent\u2019 refers to the \u2018why\u2019 behind a search query. In other words, search queries answer the questions:<\/p>\n

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  • Why did the individual make this search?<\/li>\n
  • Do they need to learn something?<\/li>\n
  • Are they considering making a purchase?<\/li>\n
  • Are they looking for a particular website?<\/li>\n<\/ul>\n<\/div><\/div>