{"id":5376,"date":"2019-11-11T06:23:21","date_gmt":"2019-11-11T06:23:21","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5376"},"modified":"2022-09-14T09:13:52","modified_gmt":"2022-09-14T07:13:52","slug":"how-to-create-an-actionable-content-strategy-for-social-media","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-to-create-an-actionable-content-strategy-for-social-media\/","title":{"rendered":"How to create an actionable content strategy for social media"},"content":{"rendered":"
\"DSM<\/div><\/div>

Social media is one of the most unpredictable tools that a brand has at its disposal. On the one hand, it is an open platform which allows for direct engagement. Digital marketers<\/a> have not seen this type of engagement ever before. Conversely, social media is often viewed as an over-saturated platform which is full of relentless noise that can be difficult to see you way through.<\/p>\n

The trick to seeing the wood from the trees?<\/p>\n

Build a loyal fan base which is part of a circular community<\/a> within your social media networks. To do this, you want to foster a sense of belonging which brings people back to your company and brand again and again. Through direct interaction is one way of ensuring this outcome, you should be combining this with another strategy, namely a content strategy.<\/p>\n

Social media networks support a number of content formats<\/strong><\/h2>\n

There has been fast growth in the use of interactive forms, such as carousel ads on Facebook. This flexibility in form (text, image, multi-image, video as well as carousel) gives digital marketers the ability to experiment with a number of types of content in order to gauge how best to attract and engage social media users.<\/p>\n

What we\u2019re attempting to say is that if people are the heartbeat of social media, content is the blood. It\u2019s the content that you put out which people see and will respond to. In addition, this content communicates your brand values as well as your company messaging.<\/p>\n

Merely producing content and sharing what your produce is no assurance of success. Smart content marketers understand the requirement to align social media with other channels in order to ensure that there is a consistent style of communication with customers as well as the stories that they are telling. This is driven by a clear plan rather than scrabbling each week to find something to share.<\/p>\n

The first step in designing your content strategy for social media: Planning<\/strong><\/h3>\n

In the planning stage, keep in mind what you have to offer as a company. Present those aspects using the lens of what your clients want. In other words, what is responsible for making your brand special. Present that story together with elements of education, entertainment, inspiration and providing value.<\/p>\n

Always ensure that you support your social media content strategy with these concepts. Although it\u2019s tempting always to talk about what you provide, be aware that there’s much more to the conversation than merely information about your brand.<\/p>\n

Have a thought to the third-party sources that you may want to include in your social media content. Don\u2019t be hesitant to showcase like-minded (and non-competitive) content that other companies have branded.<\/p>\n<\/div><\/div>