{"id":5373,"date":"2019-11-11T06:21:54","date_gmt":"2019-11-11T06:21:54","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5373"},"modified":"2022-09-05T19:24:12","modified_gmt":"2022-09-05T17:24:12","slug":"how-to-boost-your-seo-with-a-smart-social-media-strategy","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-to-boost-your-seo-with-a-smart-social-media-strategy\/","title":{"rendered":"How to boost your SEO with a smart social media strategy"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/DSM_Infographic_SEO19-e1573207254396.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - seo\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/DSM_Infographic_SEO19-e1573207254396.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/DSM_Infographic_SEO19-e1573207254396-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/DSM_Infographic_SEO19-e1573207254396-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/DSM_Infographic_SEO19-e1573207254396-284x200.jpg 284w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The global social media users numbered 3.196 billion in 2018. This number is likely to rise to 3.1 billion \u2013 only two short years away. Those who are still not convinced of the digital marketing potential of social networking may think social media is just a way for people to keep connected. While this is indeed a considerable function of social media, it is also a powerful way that you can <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">improve your SEO<\/a>.<\/p>\n<p>Social media management in addition to search engine optimisation may be two very different business strategies and have their own rules of engagement. However, within the larger realm of digital marketing, these two aspects can be optimised in such a way that the one is a complement to the other.<\/p>\n<h2><strong>How SEO and social media work hand in hand<\/strong><\/h2>\n<p>Benefits such as <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-pick-the-perfect-social-media-influencer-for-your-brand\/\">brand<\/a> visibility, recognition and more website traffic can be improved when you combine these two strategies. Social media \u2013 together with SEO &#8211; will supplement and enhance your efforts in both areas. Social media content, for example, can assist with amplifying your SEO campaigns with content which is optimised for keywords as well as by generating more backlinks.<\/p>\n<p>While SEO makes sure that your website can properly, it is also possible for you to tweak your social media channels \u2014 such as your business pages in addition to your profiles \u2014 in order to score higher rankings in search engines rankings. Although your social media strategy may not necessarily be pivotal in your search engine rankings, it can still be strong enough in order to take it a notch higher as well as boost your existing rankings.<\/p>\n<p>Individuals interact with social media networks \u2013 such as Facebook and Instagram \u2013 in a different manner as opposed to that in which they interact with search engines. However, the results of both are the same in a number of ways:<\/p>\n<ul>\n<li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/best-ways-to-generate-social-media-content\/\">Content<\/a> is filtered,<\/li>\n<li>Links are shared, as well as<\/li>\n<li>The most trusted sites get the most amounts of traffic.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/286149930?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Search Engine Optimisation strategies to help your website stand out<\/strong><\/h2>\n<p>First of all, you\u2019re going to have to get into the minds of your target customers and figure out what search query they will be making in order to find a product such as yours. So, for example, if you\u2019re an electrician working in the Randburg area, you would optimise your website for \u201celectrician\u201d and \u201cRandburg\u201d.<\/p>\n<p>Optimising the content on your website with a rich set of <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-you-should-be-using-negative-keywords-on-google-ads\/\">keywords<\/a> will cause you to get better results. Ensure that your website is well optimised irrespective of the search engines. Google, Yahoo, as well as Bing are the popular search engines which people use which will help you to gain organic traffic to your site with the targeted keywords.<\/p>\n<p>There are many tools available, which won\u2019t cost you a cent, to help you to track what exactly users are searching for. Tools such as Keyword Planner as well as Google Analytics are the best in order to get a good idea of the performance metrics of your website. These program will let you know:<\/p>\n<ul>\n<li>The sources of traffic,<\/li>\n<li>How much time is spent on your site, in addition to<\/li>\n<li>A whole host of other metrics.<\/li>\n<\/ul>\n<p>After this, \u00a0it is possible for you to optimise your SEO strategy to reach out the users online.<\/p>\n<h2><strong>Social media is the new frontier for Search Engine Optimisation<\/strong><\/h2>\n<p>Your social media pages, as well as your profiles, are crawled every day by search engine bots. So you want to ensure that these specific pages acquire a sense of authority in the eyes of the search engine bots so that, when you post links to your website on your social media forums, these will be seen as valuable. Good social media pages translate into more link clicks. Additional link clicks turn into more traffic.<\/p>\n<h2><strong>Social Media Profiles Rank On The SERPs<\/strong><\/h2>\n<p>Your social profiles, without a doubt, are responsible for influencing the content of your search results. In actual fact, a brand\u2019s social media profiles are often among the highest achievements in search listings.<\/p>\n<p>Social channels can seem to be more personal as opposed to web pages. These are a great way to get a feeling of a company\u2019s personality without much effort which is why social media profiles are often the first port of call when people are researching a particular company.<\/p>\n<p>There\u2019s no doubt about it that your social profiles are important to Google and particularly to people who are looking for you on the Internet. A few social channels that you are active on can ensure that the experience of getting to know you and your brand online more fun, engaging and personal for users.<\/p>\n<h2><strong>Social Media Channels Are Search Engines<\/strong><\/h2>\n<p>Today, individuals don\u2019t just go to Google or Bing to research stuff. They also make use of social media channels in order to find what they\u2019re looking for. We need to have the understanding that search engine optimisation incorporates the search that takes place on social media search engines.<\/p>\n<p>This works in a number of ways:<\/p>\n<ul>\n<li>First of all, if you\u2019re active on Twitter, it\u2019s entirely possible that individuals will find your company\u2019s new content-distribution app after they\u2019ve searched for content marketing-related tweets using Twitter\u2019s search engine.<\/li>\n<li>In the same manner, brands which lend themselves to beautiful visual content can benefit from making sure that their content is visible in Pinterest and Instagram by making use of hashtags as well as correctly categorising their pins.<\/li>\n<\/ul>\n<p>Companies need to expand their conceptualisation of SEO in order to include not only the traditional search engines \u2013\u2013 Google and Bing \u2013\u2013 but also social search engines.<\/p>\n<h2><strong>Social media strategies to get the word out there<\/strong><\/h2>\n<p>After you\u2019ve optimised your website for SEO (and don\u2019t think that this is a once-off job \u2013 SEO optimisation is an ongoing process) you can now start to broadcast your company\u2019s message through social media.<\/p>\n<p>Social media platforms have become no-brainers for digital marketers in recent times. Many leading brands have developed their social media presence in order to reach as well as connect with the customers.<\/p>\n<p>As the utilisation of smartphones has increased significantly over the last few years, every brand as well as business is paying a lot of attention to social media presence. This enables users to directly contact the brands who they want to reach in a quick amount of time.<\/p>\n<p>Social media marketing offers you instant results as well as recommendations in order to accelerate your digital marketing efforts. Networks such as Facebook, Twitter, LinkedIn as well as others come with useful tools as well as buttons to facilitate sharing and commenting.<\/p>\n<p>The more the shares as well as comments that you get, the more engagement you can generate online with your customers. Putting together the perfect social media strategy for your business will give you a competitive edge over other companies in your niche. Your social media strategies should encompass:<\/p>\n<ul>\n<li>Creating content,<\/li>\n<li>Sharing with the correct user community,<\/li>\n<li>Beginning to engage with customers as well as influencers,<\/li>\n<li>Participating in forum discussions, as well as<\/li>\n<li>Promoting your products as well as services.<\/li>\n<\/ul>\n<p>SEO as well as social media marketing will always go hand-in-hand. This is because these two activities \u00a0yield considerable web traffic and allow you to nurture leads. You need to build your own strategy with the correct set of audience members in order to have effective ROI.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing courses<\/a> and SEO? If so, then you should definitely look at doing an SEO and web analytics course. <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">Read more here<\/a> about the one that we offer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-758 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer03-600x96.jpg\" alt=\"DSM Digital School of Marketing SEO and Web Analytics course registration\" width=\"600\" height=\"96\" \/><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/cImP9WWJVh4?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[23,39],"class_list":["post-5373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","tag-seo","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5373"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5374"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}