{"id":5366,"date":"2019-11-08T05:56:56","date_gmt":"2019-11-08T05:56:56","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5366"},"modified":"2022-09-14T09:54:15","modified_gmt":"2022-09-14T07:54:15","slug":"how-to-integrate-social-media-with-an-ecommerce-store","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-to-integrate-social-media-with-an-ecommerce-store\/","title":{"rendered":"How to integrate social media with an eCommerce store"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"482\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_566190877-e1573137317818.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - integrate social media with an eCommerce store\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_566190877-e1573137317818.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_566190877-e1573137317818-600x425.png 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_566190877-e1573137317818-300x213.png 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_566190877-e1573137317818-282x200.png 282w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>According to Smart Insights, there are 3.484 billion people who make use of social networking. When you contemplate that the world\u2019s population numbers 7.7 billion people,\u00a0 approximately 45% of the global population uses one form or another of social media. Tying in a social media experience with the products or services which your e-commerce store offers can assist with driving added value to your audience as well as paying customers in the same way.<\/p>\n<h2><strong>The failure of F-Commerce<\/strong><\/h2>\n<p>The term \u2018F-Commerce\u2019, which often stood for \u2018Facebook commerce\u2019 concerning Facebook storefronts, was an attempt which failed at syncing e-commerce with Facebook because the context in which it was used was not correct. People didn\u2019t want to make purchases on a Facebook page of their favourite brand. This is because they were somewhat interested in doing things such as:<\/p>\n<ul>\n<li>Browsing through photos,<\/li>\n<li>Interacting with friends,<\/li>\n<li>Commenting on the page\u2019s content, and<\/li>\n<li>Leaving customer feedback on the page\u2019s wall or reviewing the business using the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-do-people-value-facebook-reviews-so-much\/\">review<\/a><\/li>\n<\/ul>\n<p>Comprehending the psychology behind how users of each social network use this particular network will assist with better informing the integration of your e-commerce strategy to avoid the mistakes of the past attempts at social integration.<\/p>\n<h2><strong>The power of successfully social media and eCommerce integration<\/strong><\/h2>\n<p>Every owner of an eCommerce website realises, at this point, the massive potential of successful social media integrations with e-commerce. At the start of 2019, it was noted that 55% of regular Internet users make use of eCommerce.<\/p>\n<p>However, apart from essential content marketing \u2013 as well as social media advertising &#8211; there isn&#8217;t a lot being said about the best practices for combining your social media marketing efforts with your eCommerce storefront.<\/p>\n<p>While there are some moves towards putting together social shopping carts as well as adding buy buttons to sponsored posts, these features remain in the beta testing phase. In the interim, there are quite a number of powerful social networking sites which are available that you can utilise in order to improve traffic to your eCommerce store.<\/p>\n<p>In addition to this, there are a number of exceptionally innovative techniques which will enable users to fully utilise the integration of social media with eCommerce. These aren&#8217;t often as organic as a blog-and-social-media combo. However, there are plenty of options \u2013 this is if you know what to look out for.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/309084638?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Insert Share Plugins on Product Pages<\/strong><\/h2>\n<p>A commonly utilised feature on e-commerce stores today is inserting various social-sharing buttons on the product pages of a store. This practice has become more widespread over the past few years owing to the increased visibility as well as engagement a Facebook like button or a Twitter tweet button can help to generate around a particular product page.<\/p>\n<p>There are many possibilities to choose from regarding adding social plugins to your website. Most e-commerce stores accepting by adding Facebook, Pinterest and Twitter as sharing a product or service on those channels ties in with the behaviour and interests of its users.<\/p>\n<h2><strong>Post Videos of Your Products and Services To Social Media <\/strong><\/h2>\n<p>Consumers watch many videos online. While they make use of social media to be social, they\u2019re also willing to interact with brands if the content is convincing enough:<\/p>\n<ul>\n<li>The key is to ensure that the video is kept short, concise, engaging and \u2013 where you can \u2013 even a little bit entertaining.<\/li>\n<li>Optimise the video with the right hashtags to encourage sharing.<\/li>\n<li>It\u2019s even possible to incentivise more shares by offering rewards such as prizes.<\/li>\n<\/ul>\n<p>Use Instagram Stories in other to build a buzz around any new products or services that you\u2019re about to launch. Over 250 million individuals make use of Instagram Stories each day. This means that your audience is already there.<\/p>\n<p>Social media is where people interact. They often use this as a meeting place before they meet face to face. Thus, this makes it an excellent place for you to promote your eCommerce store and get a lot more traffic to your site.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you own an eCommerce store \u2013 and want to learn more about social media marketing in order to take your business to the next level \u2013 consider doing a social media marketing course such as the one we offer. <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Read more here<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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