{"id":5359,"date":"2019-11-07T06:45:12","date_gmt":"2019-11-07T06:45:12","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5359"},"modified":"2022-09-05T19:24:12","modified_gmt":"2022-09-05T17:24:12","slug":"why-should-you-be-measuring-your-engagement-rate","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/why-should-you-be-measuring-your-engagement-rate\/","title":{"rendered":"Why Should You Be Measuring Your Engagement Rate?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"469\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_596596541-e1573109069932.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - engagement rate\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_596596541-e1573109069932.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_596596541-e1573109069932-600x414.png 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_596596541-e1573109069932-300x207.png 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/11\/shutterstock_596596541-e1573109069932-290x200.png 290w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The term \u2018engagement rates\u2019 refers to metrics\u00a0 which track how keenly involved with your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-the-best-time-to-post-content-on-social-media-channels-for-optimal-engagement\/\">content<\/a> your target market is. Consumers who are engaged interact with brands via \u201clikes\u201d, comments as well as social sharing.<\/p>\n<p>\u2018Engagement rate\u2019 is a metric that is often used in analysing the effectiveness of brand campaigns. People who devote time to interacting with videos, updates as well as blogs are more likely to convert into customers who make purchases. Engagement rates also have subset measurements like \u201csharing metrics\u201d which highlight the impact of your word-of-mouth digital marketing.<\/p>\n<p>There\u2019s some controversy around which metrics are most important to digital marketing, however there\u2019s no argument that \u201cengagement\u201d features at the top of the list.<\/p>\n<h2><strong>Engagement rates is the exchange rate in the social media marketing industry<\/strong><\/h2>\n<p>Vanity metrics \u2013 such as followers, likes as well as impressions &#8211; count for something. However, engagement formulas put these metrics into a more consistent perspective. That\u2019s why engagement metrics are frequently utilised as selling points in social influencer media kits or, alternatively, to gauge a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-use-social-media-to-market-blog\/\">social<\/a> campaign\u2019s return on investment (ROI).<\/p>\n<p>However, oddly enough there\u2019s no standard formula for determining engagement rates. Engagement rate is a method of measuring the amount of interaction social content earns in relation to reach or other audience figures. Think about engagement rate in terms of reactions, comments as well as shares.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285820552?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Ways of calculating engagement rates<\/strong><\/h2>\n<p>There are many ways of measuring this engagement. Different calculations may be better suited your social media objectives. Here are some methods of calculating engagement.<\/p>\n<ol>\n<li>\n<h3><strong>Engagement rate by reach (ERR)<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>This is the most common place way of calculating engagement by using content. ERR gauges the percentage of people who elected to interact with your content after they saw it. Use this formula for a single post: ERR = total engagements per post\/reach per post * 100<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong>Engagement rate by posts (ER post)<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>This formula evaluates engagements by followers on a particular post. In other words, it\u2019s like ERR, however instead of reaching it shows you the frequency at which followers engage with your content that you put out. Most social media influencers determine their average engagement rate in this manner: ER post = Total engagements on a post\/total followers *100.<\/p>\n<p>To calculate the average total post ER, add up the total number of ER posts that you want to average, and divide this by the number of posts: Average ER by post = Total ER by post\/total posts.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong>Engagement rate by impressions (ER impressions)<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><em>\u00a0<\/em>Another fundamental audience metric that you can choose in order to measure engagements by is \u2018impressions\u2019. Reach evaluates the number of people who see your content. \u2018Impressions\u2019 tracks how often that content appears on a screen. The formula for this is the following: ER impressions = total engagements on a post\/total impressions *100.<\/p>\n<h2><strong>Why Engagement Rate is Important<\/strong><\/h2>\n<p>In the social media as well as digital marketing fields, there\u2019s often a lot of things which are said about ROI. With the right social tool, companies can measure engagement in order to demonstrate success in social media success. In the online world, engagement leads to:<\/p>\n<ul>\n<li>Greater visibility<\/li>\n<li>Brand affinity<\/li>\n<li>Referrals and word of mouth marketing<\/li>\n<li>Credibility<\/li>\n<li>Better relationships with customers<\/li>\n<\/ul>\n<p>Engagement tells your digital marketing team if they\u2019re reaching brand advocates, influencers as well as your target audience. Through engaging campaigns, you create advocates that are more likely to spread positive messages about your brand and convert into paying customers.<\/p>\n<h2><strong>Why engagement is the golden standard in digital marketing<\/strong><\/h2>\n<p>Retention is the true marker of success in digital marketing. User engagement is the device that drives customer loyalty over time. When calculated correctly, engagement rate can provide you with\u00a0 great insights into the behaviour of your customers. In addition, engagement rate can indicate aspects such as which customers are the best fit for your business as well as what you need to construct in order to solve their pains even better.<\/p>\n<p>You&#8217;ll never build a successful company without getting users to stick around in the long term. This means that you first need to understand what engages them and why they are engaged by this aspect. Then they start improving in that direction.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To discover more about social media and how you can use it for marketing your business, check out our Social Media Marketing Course. <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Follow this link for more information<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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