{"id":5248,"date":"2019-10-30T06:38:51","date_gmt":"2019-10-30T06:38:51","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5248"},"modified":"2022-10-17T13:16:42","modified_gmt":"2022-10-17T11:16:42","slug":"what-is-covered-in-a-social-media-marketing-course","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-is-covered-in-a-social-media-marketing-course\/","title":{"rendered":"What is covered in a social media marketing course?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-1-e1572417141674.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - social media marketing course\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-1-e1572417141674.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-1-e1572417141674-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-1-e1572417141674-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-1-e1572417141674-284x200.jpg 284w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Social media has become one of the top trends in digital marketing.\u00a0 There are many reasons for this communication platform\u2019s popularity and with millions of people and businesses spending a lot more time online, being visible on social media is vital to the success of a brand.<\/p>\n<p>If you\u2019re passionate about engaging on social media and you\u2019re captivated by all things in the digital world &#8211; then qualifying as a social media professional is definitely for you!<\/p>\n<p>If you want to a career in the lucrative and interactive world of social media you can kickstart your career by completing a social media marketing course.\u00a0 An important point to remember is that the course you choose must be through an accredited institution.<\/p>\n<h2><strong>Why a career in social media is a good choice<\/strong><\/h2>\n<p>Being an expert in social media is not only an exciting career choice but choosing this type of career means there\u2019ll always be great career opportunities available to you as the social media sphere is constantly evolving.<\/p>\n<p>Social media gurus are very much in demand and this fact doesn\u2019t look like it\u2019s going to change any time soon.<\/p>\n<h2><strong>So, what does a social media marketing course teach you?<\/strong><\/h2>\n<p>Successful <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-is-social-media-marketing-important-read-this-article\/\">social media engagement<\/a> is an essential digital marketing tool in any marketing strategy therefore the social media marketing employee is very much in high demand.<\/p>\n<p>Besides the more obvious subjects included in this type of course such as content marketing, you\u2019ll also learn many in-depth tips and techniques to achieve professional excellence in this booming field.\u00a0 Completing a social media marketing course will turn you into a social media guru. \u00a0So, if it\u2019s limitless job opportunities you\u2019re looking for \u2013 you\u2019re on the right track!<\/p>\n<h2><strong>What basic traits are important to have to start your career as a social media specialist?<\/strong><\/h2>\n<p>So, you\u2019re interested in pursuing a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-a-social-media-marketing-course-can-enable-you-to-do-in-your-career\/\">career in social<\/a> media marketing \u2013 great choice!\u00a0 But what does it take to have a successful career in social media marketing?\u00a0 Are there certain personality traits that may help you be a success?<\/p>\n<p>We know there are definite skills that can be learnt to further your career in social media marketing such as HTML, copywriting and analysis skills.\u00a0 But there are also \u2018soft\u2019 skills or traits that suit this line of work, such as curiosity, creativity and great story-telling for example.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285074856?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Let\u2019s take a closer look at what is covered in a social media marketing course<\/strong><\/h2>\n<p>There are many social media platforms and virtual communities online nowadays.\u00a0 The most popular by far are Facebook, Blogs, Twitter, Instagram and YouTube.\u00a0 Any worthwhile social media marketing course will cover all you need to know about these social media platforms, as each requires a different approach, style and tone.<\/p>\n<p>Here is more information on what you\u2019ll learn in a social media marketing course.<\/p>\n<ul>\n<li><strong>Platforms are different<\/strong> \u2013 Although all of the above mentioned social media platforms may seem pretty similar, and they are, yet each one requires a different approach to digital marketing. Understanding how to build effective marketing campaigns on of each these platforms is vital.<\/li>\n<li><strong>Creative content<\/strong> \u2013 As each social media platform is different the content you create must be tailored to suit a particular channel. This is crucial as a social media marketing specialist to successfully reach a target audience and drive as much engagement as possible through a single post.<\/li>\n<li><strong>Content strategy <\/strong>\u2013 It\u2019s not all about creating great content. Social media content must take into account consumers behaviour as well as being consistent.<\/li>\n<li><strong>Engaging your audience <\/strong>\u2013 It\u2019s important to constantly engage your target audience with your brand and persona. Engagement has to be constant and consistent in style, there can be no deviation.\u00a0 Whenever your audience engages with your business, they need to recognise your brand immediately.<\/li>\n<li><strong>Brand awareness<\/strong> \u2013 We know that all the social media platforms are absolutely brilliant to boost brand awareness. However, it\u2019s necessary to constantly get the right message across about your brand.\u00a0 Consistency is a key factor in brand awareness.<\/li>\n<li><strong>Effective campaigns <\/strong>\u2013 Each social media channel campaign will require a different approach. You\u2019ll learn how to adapt your campaigns to different social media channels.<\/li>\n<li><strong>Paid marketing campaigns<\/strong> \u2013 Paid advertising has become a really cost-effective form of digital marketing and most businesses are taking advantage of the social media platforms to get the most out of their advertising budget. Creating leads through paid advertising is vital to any social media marketing campaign.<\/li>\n<li><strong>Community management <\/strong>\u2013 Understanding your social media community is important in order to plan ahead for marketing and customer service.<\/li>\n<li><strong>Understanding analytics <\/strong>\u2013 Accurately interpreting and reading social media analytics will help you gauge which platform and what type of social media post works the best for your brand. Optimising your social media channels using analytical data is a skill that is a must-have for a social media marketing specialist.<\/li>\n<\/ul>\n<h2><strong>Let\u2019s take a closer look at the most popular social media platforms<\/strong><\/h2>\n<p>There are many social media platforms and virtual communities available on the world wide web.\u00a0 The most popular are Facebook, Blogs, Twitter, Instagram, YouTube and Vimeo.<\/p>\n<p>Let\u2019s look at these most popular social media platforms in more detail.<\/p>\n<ul>\n<li><strong>Facebook<\/strong> \u2013 Having millions of daily users Facebook is the most popular social media platform \u2013 and there\u2019s good reason for being that. By using Facebook, business is able to build their brand by creating dedicated Facebook pages as well as using paid advertising.<\/li>\n<li><strong>Instagram<\/strong> \u2013 Did you know that imagery and video attracts way more viewers than text? So, no wonder millions of people worldwide are using Instagram as a digital marketing platform.\u00a0 Its user numbers are set to continue to skyrocket \u2013 good news for your career in social media marketing for sure.\u00a0 This social media platform is image and video based, square based, to be exact, and is a brilliant way to get your message across visually.<\/li>\n<li><strong>LinkedIn <\/strong>\u2013 This platform is used to establish a professional, career-based presence online as well as being a useful job advertising site as well.<\/li>\n<li><strong>Twitter<\/strong> \u2013 Keeping in line with the latest social media trends, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-use-twitter-to-engage-new-customers\/\">Twitter<\/a> is becoming more and more visual. \u00a0Seen as the social media \u2018news breaker\u2019 site this is a micro-blogging platform where each post is limited to a 280 limit, so it\u2019s an ideal way to get your message across quickly and keep it to the point.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>We would love to hear from you at the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">Digital School of Marketing<\/a>. Please contact one of our course consults if you have any questions pertaining to the Social Media Marketing Course.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/aJ3DRHoWYyY?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[81],"class_list":["post-5248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-social-media-course"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5248"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5250"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}