{"id":5241,"date":"2019-10-30T05:47:49","date_gmt":"2019-10-30T05:47:49","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5241"},"modified":"2025-09-23T11:39:08","modified_gmt":"2025-09-23T09:39:08","slug":"why-concentrating-on-only-a-few-kpis-in-digital-marketing-is-essential-in-the-short-term","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/why-concentrating-on-only-a-few-kpis-in-digital-marketing-is-essential-in-the-short-term\/","title":{"rendered":"Why Focusing On Only A Few KPIs In Digital Marketing Is Essential"},"content":{"rendered":"
\"DSM<\/div><\/div>

Digital Marketing Key Performance Indicators (KPIs) are goals that can be quantified and assist you with tracking as well as measuring success. KPIs are a valuable way for digital marketers<\/a> to set expectations as well as prove that their work is having a positive impact on the company as a whole. To outsiders, the success of digital marketing activity can be seen as challenging to measure; however, this really isn\u2019t the case. It\u2019s usually easier to measure progress for a digital campaign as opposed to an offline one owing to the vast array of statistics that can be gathered as from these activities.<\/p>\n

Digital marketing metrics, as well as KPIs, are values that are made us of by digital marketing teams in order to measure as well as track the performance of their digital marketing campaigns. Digital marketing teams utilise a number of tools to promote their services in addition to products. Tracking the outcomes can often be time-consuming and difficult. This means that by creating specific digital marketing KPIs, it\u2019s easy to determine targets and goals in addition to measuring performance based on those values.<\/p>\n

How to put together successful digital marketing KPIs<\/strong><\/h2>\n

The best digital marketing KPIs follow the SMART framework. This a system that is often used in management consulting as well as other business areas. KPIs should be:<\/p>\n

    \n
  • Specific<\/li>\n
  • Measurable<\/li>\n
  • Achievable<\/li>\n
  • Relevant<\/li>\n
  • Time-Bound<\/li>\n<\/ul>\n

    To illustrate this concept, for example, let\u2019s say you want to reach 20 000 Instagram followers on your business account. To convert this to a SMART KPI, here\u2019s the context you\u2019d need to think about:<\/p>\n

      \n
    • To influence Instagram sales (relevant), I want to grow the company\u2019s Instagram following (specific) from 10k to 20k (measurable) this quarter (time-bound), using a social media agency (achievable).<\/li>\n<\/ul>\n

      As another example, let\u2019s say you want to get more website traffic. To make this KPI smart, you\u2019d break it down like this:<\/p>\n

        \n
      • I want more people to visit our website and become customers (relevant), so this month (time-bound), I want to boost our organic search traffic (specific) from 70,000 visitors per month to 80,000 visitors per month (measurable), which I\u2019ll do primarily through link-building and improved keyword ranking (achievable).<\/li>\n<\/ul>\n<\/div><\/div>