{"id":5238,"date":"2019-10-29T10:27:29","date_gmt":"2019-10-29T10:27:29","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5238"},"modified":"2022-10-17T13:16:17","modified_gmt":"2022-10-17T11:16:17","slug":"what-does-a-social-media-manager-entail-in-a-business","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-does-a-social-media-manager-entail-in-a-business\/","title":{"rendered":"What does a social media manager entail in a business?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia42-e1572344726145.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - social media manager\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia42-e1572344726145.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia42-e1572344726145-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia42-e1572344726145-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia42-e1572344726145-284x200.jpg 284w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nowadays most businesses need a dedicated social media manager to manage all aspects of their digital marketing campaigns.\u00a0 In fact, any online marketing campaign is likely to be a dismal failure without such a skilled professional.<\/p>\n<p>Being a social media manager in a business entails having a keen eye for detail in absolutely everything digital.\u00a0 Hiring a social media manager ensures that your brand is placed centre stage online and stays there.\u00a0 In fact, employing a social media manager is the norm in 2019 and demand for this skill set continues to increase dramatically.<\/p>\n<p>A competent social media manager will bring to the business a much-needed flair to enhance a business\u2019 online presence.\u00a0 Qualifying as a social media manager by completing an <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">accredited social media course<\/a> means your business is set to be a contender in the online race of digital marketing.<\/p>\n<h2><strong>The intricacies of social media management<\/strong><\/h2>\n<p>The process of creating, crafting, scheduling, engaging and analysing social media marketing campaigns is what a social media manager does.\u00a0 This may seem pretty straight forward to those not well-versed in everything digital, but this role is challenging and demands a thorough understanding of social media trends and processes.<\/p>\n<p>There are many differences in all of the social media platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn.\u00a0 All of these networks requires a different marketing approach \u2013 hence the social media manager\u2019s much needed skill set.\u00a0 Reputation management of a brand relies heavily on <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-a-social-media-marketing-course-can-enable-you-to-do-in-your-career\/\">social media<\/a> engagement and this is where all the intricacies of a social media manager come into play and are hugely beneficial to a business.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/280372207?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>What do a social media manager\u2019s duties entail?<\/strong><\/h2>\n<p>Right, now we\u2019ve outlined the importance of a business hiring a social media manager, let\u2019s take a closer look at exactly what their duties entail.\u00a0 \u00a0First off, it\u2019s important to understand that a competent social media manager will have a really good understanding of all their duties and knows that it\u2019s vitally important, as a social media manager, to be an all-rounder when it comes to digital marketing, while keeping in mind that their main function is to engage an audience and boost brand awareness and profits.<\/p>\n<p>Here are the most important duties of a social media manager.<\/p>\n<ul>\n<li><strong>Content creation<\/strong> \u2013 High quality content is one of the most important duties of a social media manager. Whether it\u2019 is imagery or videos &#8211; it\u2019s key to keep \u2018all\u2019 content of the highest quality.<\/li>\n<li><strong>Understanding your audience<\/strong> \u2013 The ability to understand a business\u2019s target audience is vital. Understanding their needs drives valuable social media interaction.\u00a0 It\u2019s key to \u2018humanise\u2019 all interactions with your audience.<\/li>\n<li><strong>Brand awareness<\/strong> \u2013 It\u2019s important to constantly positively position your brand on social media platforms. It\u2019s crucial that a social media manager avoids any negative brand association.<\/li>\n<li><strong>Engagement<\/strong> \u2013 Always be aware of what your consumers are saying about your organisation on social media, including both positive and negative feedback. Take swift action where it\u2019s needed, and a social media manager must reply to comments, questions and queries quickly \u2013 even negative ones.\u00a0 A quick response time is crucial to the success of a social media marketing campaign.<\/li>\n<li><strong>Customer experience<\/strong> \u2013 Digital transformation is ultimately driven by the need to improve your consumers\u2019 overall experience and customer engagement is a huge part of meeting this need. Enhancing and ultimately perfecting your customer\u2019s experience with your brand is key to fruitful social media marketing.<\/li>\n<li><strong>SEO marketing <\/strong>\u2013 Good search engine optimisation techniques involve a wide range of SEO methods that ensures the best possible ranking on the search engine results pages. The competition is tough, and a social media manager must always strive to get the best possible ranking.<\/li>\n<li><strong>Data intelligence<\/strong> \u2013 BI, or business intelligence, is of great value to corporations, therefore understanding just how to get the most of out all the data collected via social media marketing is vitally important.<\/li>\n<li><strong>Analytics<\/strong> \u2013 Without proper and in-depth data analysis, it\u2019s extremely difficult to determine the success of your social media marketing campaign. Being able to adequately track the number of followers, the number of posts shared, engagements and leads is the cornerstone of what social media management entails.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you would like to know more about our Social Media Courses. Please <a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">reach out<\/a> and one of our course consultants will help you out with more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/aJ3DRHoWYyY?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[101],"class_list":["post-5238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-social-media-manager"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5238"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5239"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}