{"id":5219,"date":"2019-10-28T07:34:23","date_gmt":"2019-10-28T07:34:23","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5219"},"modified":"2022-09-05T19:24:10","modified_gmt":"2022-09-05T17:24:10","slug":"what-is-a-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-a-digital-marketing-strategy\/","title":{"rendered":"What is a digital marketing strategy?"},"content":{"rendered":"
\"DSM<\/div><\/div>

There’s no question about it. In the word that we\u2019re living in today, a big part of your marketing strategy is digital. We\u2019d like to argue that your marketing strategy<\/a> needs to go from a traditional marketing-based one to a digital marketing one. Consumers and businesses are almost always online. This means that you want to be able to reach them, as well as observe their behaviour, where they are spending most of their time. But when you’re growing and developing your business, it seems like this ever-evolving digital marketing landscape can quickly become overpowering.<\/p>\n

Your \u2018digital marketing strategy\u2019 consists of a series of actions that assist you with achieving your company\u2019s goals. It does this through carefully selected online marketing channels which include paid, earned as well as owned media. These three mediums can all support a common campaign around a specific line of business.<\/p>\n

What is a strategy?<\/strong><\/h2>\n

A strategy is an act that managers make in order to reach one or more of the organisation\u2019s goals. The term \u2018strategy\u2019 can also be defined as the following: \u201cA general course that is set for the organisation as well as its various elements in order to achieve a desired state in the future. Strategy results from the comprehensive strategic planning process.\u201d<\/p>\n

It\u2019s about assimilating organisational activities, utilising and allocating the scarce resources within the company environment to meet the current objectives. While developing a strategy it is essential to take into consideration that decisions are not taken in a vacuum. In addition, any action taken by a firm is expected to be greeted with a reaction from:<\/p>\n

    \n
  • Those affected,<\/li>\n
  • Competitors,<\/li>\n
  • Customers,<\/li>\n
  • Employees, or<\/li>\n
  • Suppliers<\/li>\n<\/ul>\n

    A strategy can also be looked at as:<\/p>\n

      \n
    • Knowledge of the goals,<\/li>\n
    • The uncertainty of events, as well as<\/li>\n
    • The need to take into consideration the probable or actual behaviour of others.<\/li>\n<\/ul>\n

      Strategy is the blueprint of decisions that will be taken in an organisation. This document:<\/p>\n

        \n
      • Shows the company\u2019s objectives and goals,<\/li>\n
      • Reduces the key policies – and plans for achieving these goals \u2013 to writing,<\/li>\n
      • Defines the business the company is to conduct as well as the type of economic and human organisation it wants to be.<\/li>\n<\/ul>\n<\/div><\/div>