{"id":5213,"date":"2019-10-25T10:12:01","date_gmt":"2019-10-25T10:12:01","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5213"},"modified":"2022-09-14T09:13:12","modified_gmt":"2022-09-14T07:13:12","slug":"how-to-build-your-personal-brand-on-instagram-and-facebook","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-to-build-your-personal-brand-on-instagram-and-facebook\/","title":{"rendered":"How To Build Your Personal Brand on Instagram and Facebook?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-digital_marketing_strategy-c-3-l-1-e1571998274813.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - personal brand\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-digital_marketing_strategy-c-3-l-1-e1571998274813.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-digital_marketing_strategy-c-3-l-1-e1571998274813-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-digital_marketing_strategy-c-3-l-1-e1571998274813-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/i-digital_marketing_strategy-c-3-l-1-e1571998274813-284x200.jpg 284w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Personal branding is about marketing people and their careers as a brand. Much like social media marketing, it\u2019s an ongoing process of creating and maintaining a favorable reputation and impression of yourself in the digital space.<\/p>\n<p>So how do you figure out what your personal brand is?<\/p>\n<p>Your personal brand is essentially the story of you. It\u2019s about choosing the unique parts of your personality, knowledge and skills you want to share with the world. Your personal brand is also about how you conduct yourself as a person. This refers to your attitude, the words you use, how you interact with others and the overall vibe you project.<\/p>\n<h2><strong>Why Do You Need A Personal Brand?<\/strong><\/h2>\n<p>In today\u2019s world your <u><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">personal brand<\/a><\/u> is more than just your contact info on a business card. Since everyone is visible online, especially on social media, you need to create a good professional and casual impression.<\/p>\n<p>Your personal brand can be a useful and essential to you professionally. Your digital portfolio or social media profiles can be used to market yourself to current and potential clients. It gives you a chance to make sure people see you in the way you want them to. It gives you an amazing opportunity to highlight your skills, knowledge, strengths and passions. It also gives people a chance to get to know you, thereby building strong relationships built on trust.<\/p>\n<h2><strong>How To Build A Personal Brand<\/strong><\/h2>\n<p>Personal branding is common among influencers on <u><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">social media<\/a><\/u> who build successful careers by creating relatable personas and through their association with popular brands. The image your brand portrays (as an individual or a company) is the key to being successful in the age of digital marketing.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267575808?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Instagram and Facebook are two of the most popular social media marketing platforms available today. With millions of users signed up, they\u2019re a great place to start building your personal brand. Here\u2019s how\u2026<\/p>\n<ul>\n<li>\n<h3><strong>Find Your Niche<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Finding your niche is about knowing what you\u2019re good at &#8211; whether it\u2019s serious stuff like being a marketing savant or fun stuff like being a hub of information about movies, music or comic books. You also need to have extensive knowledge about your chosen topic. Knowledge is essential for content creation because the more accurate and your content is, the more people will consider you an expert in your chosen niche.<\/p>\n<ul>\n<li>Create A Complete Your Profile<\/li>\n<\/ul>\n<p>There\u2019s nothing worse than an incomplete profile. What\u2019s more is that social platforms tend to flag accounts that are missing key information as potential bots. Luckily there\u2019s an easy fix. Make sure your profile is updated with all the necessary information like contact details, links to your website and digital portfolio. This will create a professional and trustworthy image.<\/p>\n<ul>\n<li>\n<h3><strong>Create Mindful Content<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Creating a <u><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/whats-the-hype-about-brand-management\/\">personal brand<\/a><\/u> is just like marketing a product. You need to create content that is relevant, fun and engaging. But always think of your content as a reflection of your professional attitude and overall personality. It\u2019s best to avoid content and comments that may be misinterpreted as offensive or inflammatory.<\/p>\n<ul>\n<li>\n<h3><strong>Pictures and Captions<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Social media isn&#8217;t just about images. And text intensive posts can also be a bit drab, especially if the post is lengthy. The social media sweet spot is finding the right combination of text and imagery. Use good quality pictures and add a witty or inspirational caption. Try to unique as much as possible so your audience can relate to your unique voice and your brand.<\/p>\n<ul>\n<li>Interaction<\/li>\n<\/ul>\n<p>To build a successful and popular personal brand you have to be social. Be part of the conversation by responding to comments on your posts. By interacting with your audience you increase your engagement and reach. A cool way to increase interaction is with a poll or question which will elicit a response from your audience.<\/p>\n<ul>\n<li>\n<h3><strong>Add A Personal Touch<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Content creation is sometimes about taking a fresh approach to the type of stuff you share with your audience. Don\u2019t be afraid to occasionally share something personal such as a career achievement or hobbies. Social media is about making connections with people first. So sharing some personal information will give your audience a glimpse of who you really are. Just make sure the content is appropriate.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you would like to find out more about our c<u><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/\">ourses<\/a><\/u> at the Digital School of Marketing including our <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">Brand Management<\/a> Courses the <u><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing<\/a><\/u> courses please contact us.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-762 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer07-600x96.jpg\" alt=\"DSM Digital School of Marketing brand management course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/D53q8rfysMI?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[493],"class_list":["post-5213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5213"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5214"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}