{"id":5155,"date":"2019-10-22T08:06:24","date_gmt":"2019-10-22T08:06:24","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5155"},"modified":"2022-09-05T19:24:10","modified_gmt":"2022-09-05T17:24:10","slug":"what-is-dynamic-content-in-email-marketing-find-out-more","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-is-dynamic-content-in-email-marketing-find-out-more\/","title":{"rendered":"What is dynamic content in email marketing? Find out more."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing4-e1571731327960.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - How To Create Interesting Digital Content Banner\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing4-e1571731327960.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing4-e1571731327960-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing4-e1571731327960-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing4-e1571731327960-284x200.jpg 284w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A successful <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/5-steps-to-a-great-digital-marketing-strategy\/\">digital marketing strategy<\/a> provides the customer with what they want, when they want it. Sometimes, a successful marketing strategy for digital channels can even anticipate their wishes. The way that it does this is through dynamic content.<\/p>\n<p>Dynamic content offers you easy access to information that is relevant to you. In addition, it increases the effectiveness of your digital marketing campaigns. When we say \u2018easy access\u2019 we mean that your customers will get the data that they&#8217;re looking for, on a consistent basis, in their inboxes. If content is dynamic, this means that this information is accessible and easy to find whether it&#8217;s part of your email marketing, your website, blog, or any other means of communication you use.<\/p>\n<p>The content that they will receive is relevant for their current situation. It will help them solve a problem, satisfy a wish or even help them through a decision-making situation.<\/p>\n<h2><strong>Your digital marketing campaigns need to be more effective<\/strong><\/h2>\n<p>If you cut straight to the point, and make the process simpler as well as faster, the chances of successfully hitting your target will increase considerably. Email marketers take pride in being linked to one of the successful digital marketing channels as it has an 81% customer retention. This is fantastic news as it costs five times more to acquire a new customer as opposed to retaining an existing one.<\/p>\n<p>This being said, keeping a customer necessitates a lot of work. Part of this work includes providing personalised content without being too intrusive. In addition, subscribers want more than \u2018Hey \u2019 when it comes to personalised email content.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/319812093?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>It is an age of hyper-personalisation<\/strong><\/h2>\n<p>\u201cMore than ever before,\u201d says Lisa Schneider: managing director of the Digital School of Marketing, \u201cbrands are making use of personalisation in order to create compelling interactions for customers and subscribers. In actual fact, many companies have gone beyond basic personalisation, such as using a first name, to extreme personalisation, such as personalised product recommendations.<\/p>\n<p>Here are six tips for you to use when personalising your email content:<\/p>\n<ol>\n<li>\n<h3><strong>Gather information which is relevant<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Find out more about your customers. To deliver <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-is-duplicate-content-on-your-website-bad\/\">content<\/a> that is relevant to them, you need to know who your customers are as well as how to most effectively serve them. The best way to discover this information is to ask them.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong>Segment your email lists<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Divide your contacts into buckets. Divide your contacts into a variety of segments, for example demographics, customer type as well as location.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong>Create quality content as opposed to quantity content<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Don\u2019t overwhelm your recipients with too many emails or engulf yourself with the necessity of creating loads of content. Test, in stages, what emails your recipients respond best to so you don\u2019t burden their inboxes with dozens of emails.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong>Be careful of the \u2018creep\u2019 factor<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><em>\u00a0<\/em>Personalising your emails is a great strategy but don\u2019t use headlines such as \u201cWe saw you looking\u2026\u201d or, \u201cWe noticed you clicked on ____.\u201d This level of personalisation feels like your privacy is being invaded. Give some time as well as space between someone viewing an item and sending an email.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong>Don\u2019t stop at the name<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>When we hear the words \u2018personalisation in emails\u2019, many of us think of adding in our recipient\u2019s name in the greeting of the letter that we\u2019re sending to them. While this is certainly an aspect of personalisation it is just one element of many that you can use to connect with your customers. As so many companies make use of this tactic in their emails, the name substitution has become commonplace. This means that you\u2019ll need more than your recipients\u2019 names to truly get their attention.<\/p>\n<ol start=\"6\">\n<li>\n<h3><strong>Focus on\u00a0<\/strong><b>behaviour<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>One of the most successful ways of personalising your emails is to look at the behaviour of your recipients. Putting together automated nurtures for recipients who are heavily engaged, partially engaged, or not engaged at all is a very helpful way of organising your email campaigns as well as reaching those who are interested in what you have to offer.<\/p>\n<p>Email marketing is a fundamental part of digital marketing.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To learn more about the art and science of digital marketing, please <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\">follow this link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5156 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Advanced-Digital-Marketing-600x96.jpg\" alt=\"DSM Digital School of Marketing -Advanced Digital Marketing\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Advanced-Digital-Marketing-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Advanced-Digital-Marketing-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Advanced-Digital-Marketing-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Advanced-Digital-Marketing-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Advanced-Digital-Marketing.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/A4eLm23Javw?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[519],"class_list":["post-5155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog","tag-content-for-emails"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5155"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5162"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}