{"id":5139,"date":"2019-10-21T07:21:39","date_gmt":"2019-10-21T07:21:39","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5139"},"modified":"2022-09-05T19:24:10","modified_gmt":"2022-09-05T17:24:10","slug":"is-banner-advertising-still-all-its-cracked-up-to-be","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/is-banner-advertising-still-all-its-cracked-up-to-be\/","title":{"rendered":"Is banner advertising still all it\u2019s cracked up to be?"},"content":{"rendered":"
\"DSM<\/div><\/div>

All of the clicks for online adverts are obtained from only 16% of Internet users. That means that, in terms of your digital marketing<\/a>, if\u00a0 you\u2019re optimising your advert for this 16% of users this is a very small audience to capture. As customers become more digitally savvy (which is happening at the rate of knots) they are less persuaded to click on banner advertisements.<\/p>\n

As the stats suggest, across the board Internet users are simply not clicking on banner ads as much as they were a number of years ago. A little over five years ago, Nielsen reported – in its \u201cTrust in Advertising\u201d study – that digital marketing banner adverts<\/a> are the least-trusted form of advertising among consumers. They even fall behind traditional such as those in the newspapers or magazines. This is owing to many reasons, such as:<\/p>\n