{"id":5085,"date":"2019-10-17T07:41:10","date_gmt":"2019-10-17T07:41:10","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5085"},"modified":"2022-10-17T13:12:36","modified_gmt":"2022-10-17T11:12:36","slug":"what-a-social-media-marketing-course-can-enable-you-to-do-in-your-career","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-a-social-media-marketing-course-can-enable-you-to-do-in-your-career\/","title":{"rendered":"What A Social Media Marketing Course Can Enable You to Do"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-e1571298028888.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - Social Media Marketing Course\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-e1571298028888.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-e1571298028888-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-e1571298028888-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographics_SocialMedia4-e1571298028888-284x200.jpg 284w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Social media has cemented its place in the digital space. Its prominence means that everyone in the digital field should know the basics of how to market their brands on social platforms.<\/p>\n<p>A <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">social media marketing course<\/a> will equip you with the knowledge and skills required to master every facet of social media. Even if you already have a background in digital marketing, it won\u2019t hurt to up-skill just a little.<\/p>\n<p>As more brands turn to social media marketing to generate leads, create brand awareness and connect with their customers, the career options in the field of social media continues to grow.<\/p>\n<p>So let\u2019s explore what a social media qualification means for your career.<\/p>\n<h2><strong>Careers in Social Media<\/strong><\/h2>\n<p>Engagement on social media has become a top priority for brands. This increased focus means that specialists in the field of social media are highly sought after, with everyone in business seeking out professionals to lead innovations in this area.<\/p>\n<p>If you love marketing and know how to \u201cspeak internet\u201d a career in social media is just for you. Here\u2019s a list of what your future career could look like.<\/p>\n<ul>\n<li>\n<h3><strong>Social Media Manager<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Everyone with large digital presence needs a social media manager. Social media managers have the technical skills to operate multiple social media platforms effectively. They have the foresight to know how their ideas will translate into digital reality. They also have special traits that keep them at the top of their game. These include social grace, the ability to tell a good story, empathy, a good sense of humor, pop culture awareness and massive dose of creativity.<\/p>\n<ul>\n<li>\n<h3><strong>Social Community Manager<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>A social community manager acts as the link between the brand and the social media community. They are tasked with developing social media strategies and create engaging content for the betterment of their brand. They are also responsible for analyzing sentiments about the brand while using social listening tools to monitor audience feedback and engagement. This makes a social community manager an essential part of any digital marketing team.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/328423292?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li>\n<h3><strong>Social Media Influencer<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Social media influencers are people who have vast knowledge about a specific brand or topic. To be successful influencers establish themselves as a reliable source of information with their online audience. Within their niche community, they&#8217;re able to influence the opinions and choices of their followers because of their authenticity and reach. Due to the popularity of influencers brands often incorporated them into their social media marketing strategies. Influencers are paid for creating and sharing content relevant to a specific brand or industry.<\/p>\n<ul>\n<li>\n<h3><strong>Social Media Advertising<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>A career in social media advertising isn\u2019t just about the paid-for aspects of digital marketing. It\u2019s also about developing advertising techniques to create brand awareness and promote products or services on <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-a-social-media-marketing-course-teaches-you\/\">social media<\/a> websites. Armed with knowledge about social media marketing you will be able to analyze the behavioral, demographic and geographic data provided by social networking sites. This data will enable you to identify your target audience and distribute targeted adverts to users accordingly.<\/p>\n<ul>\n<li>Content Creator<\/li>\n<\/ul>\n<p>Content is at the heart of digital marketing and it\u2019s what makes people take action on social media. Content tells a story and creates a lasting impression. Through this content brands are able to connect with their target audience. Content creators are tasked with developing valuable, engaging content for digital media. Their content usually targets a specific audience in a specific context. Content creators contribute to websites, blogs, newsletters, social media posts and more.<\/p>\n<ul>\n<li>\n<h3><strong>Copywriter<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Copywriting is about writing promotional material that doesn\u2019t read like promotional material. Copy is created in the form of blog posts or editorial content, with a focus on getting the reader to take action. The desired action can range from making a purchase, opting into a newsletter, or engaging with a brand on social media. With a social media background, you will be tasked with creating engaging copy for social media posts \u2013 often in 160 characters or less.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>So, if you are perhaps interested in taking your career to new heights with a Social Media Marketing Course \u2013 please contact us at the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">Digital School of Marketing<\/a> and we will assist you with your questions regarding our courses.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/4kpKmnuOwjc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[39],"class_list":["post-5085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5085"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5086"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}