{"id":5047,"date":"2019-10-15T09:23:49","date_gmt":"2019-10-15T09:23:49","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5047"},"modified":"2022-09-05T19:24:09","modified_gmt":"2022-09-05T17:24:09","slug":"why-website-owners-need-to-worry-about-conversion-rates","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/sales-blog\/why-website-owners-need-to-worry-about-conversion-rates\/","title":{"rendered":"Why website owners need to worry about conversion rates"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing15-e1571131350952.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing- conversion rates\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing15-e1571131350952.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing15-e1571131350952-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing15-e1571131350952-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/DSM_Infographic_ContentMarketing15-e1571131350952-284x200.jpg 284w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>As a website owner are you irritated by low conversion rates? The heartening news is that you\u2019re not the only one with this type of complaint. Companies in every single industry out there struggle with good web traffic as well as few conversions. This being said, the question that must be asked, is if you are doing something to reverse this situation. If not, your conversion rate will not miraculously shift in the opposite end of the spectrum. A low conversion rate can be detrimental to your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-will-a-digital-marketing-course-help-your-business\/\">business<\/a> as it slows down your leads and sales to a trickle.<\/p>\n<h2><strong>What is a website conversion rate?<\/strong><\/h2>\n<p>A website conversion happens when a website visitor completes an action that you want them to, such as signing up for newsletter, sharing a piece of content on <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-a-social-media-marketing-course-teaches-you\/\">social media<\/a>, filling out a form or making a purchase. The term \u2018conversion rate\u2019 is the percentage of total visitors which convert.<\/p>\n<p>Also, a conversion rate for one website may or may not be the same as a conversion rate for another website. This is because conversion rates are unique to each site. For online retailers, a conversion which is successful will be the sale of their products to consumers. For a lead generation site, a successful conversion will be the production of a qualified lead which can convert into a consumer later on.<\/p>\n<p>Website conversion is a very crucial factor in any <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\">digital marketing<\/a> strategy because getting users do what you need them to do is a requirement for every business. Website conversions are based on goals that are related to overall business goals. To achieve a reasonable conversion rate for your website, first determine what it is you wish your site to accomplish for your organisation. The main aim of setting up and measuring conversion rates is to track notable events which occur on the website to eventually determine the website\u2019s performance.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/275612883?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How to optimise your website conversion rate<\/strong><\/h2>\n<p>There are several methodologies which you can use to maximise your website\u2019s conversion rate. Here are some of them:<\/p>\n<ol>\n<li>\n<h3><strong>Incorporate as few fields as possible<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>When you\u2019re asking for information in an opt-in email form, request as little information as possible.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong>Include a guarantee<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Incorporate a no-questions-asked refund policy on every single of one of the purchases made. This lowers risk and, also, increased sales will typically more than make up for any returns.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong>Use action verbs<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>When trying out different calls-to-action, use action language that spurs visitors to take action, for example, &#8220;grab yours&#8221; and &#8220;reserve your seat&#8221;.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong>Use testimonials<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><em>\u00a0<\/em>Testimonials play a crucial function in reducing risk and providing social proof. Use these on product landing pages in addition to your email opt-in landing pages.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong>Clearly, state what the benefits are of your product or service<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Cataloguing the features of your product is essential, however it\u2019s even more important to tell prospective customers exactly how your product will assist them with solving their problem.<\/p>\n<ol start=\"6\">\n<li>\n<h3><strong>Pay meticulous attention to your headline<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>The headline is possibly the single most crucial component of your landing page. Brainstorm 10 possibilities before selecting the strongest one.<\/p>\n<ol start=\"7\">\n<li>\n<h3><strong>Keep conversion elements above the fold<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Opt-in boxes, as well as other conversion elements, should be above the fold to gather optimal results<\/p>\n<ol start=\"8\">\n<li>\n<h3><strong>Use video to humanise your brand<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Include a simple video on your landing pages to show that there\u2019s a real person behind your brand.<\/p>\n<ol start=\"9\">\n<li>\n<h3><strong>Create dedicated landing pages for pay-per-click ads<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>If you\u2019re using Google Ads or another form of pay-per-click advertising, be sure to send these visitors to a dedicated landing page and not your home page.<\/p>\n<ol start=\"10\">\n<li>\n<h3><strong>Include subscriber or social media follower counts<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Just like testimonials, including social proof, helps to reduce risk in addition to increasing conversions.<\/p>\n<p>There are many best practices available in terms of conversion rate optimisation, however ultimately, to find out what your customers respond to as well as what drives results for your business.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more about driving leads and sales to your business, check out our <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-management-course\/\">Sales Management Course<\/a> as well as our <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5048 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Sales-management-1-600x96.jpg\" alt=\"DSM Digital School of Marketing -Sales management\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Sales-management-1-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Sales-management-1-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Sales-management-1-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Sales-management-1-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/Sales-management-1.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/IgOW6pgHcJ8?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[398],"tags":[512],"class_list":["post-5047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-blog","tag-conversions"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5047"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5049"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}