{"id":5018,"date":"2019-10-14T09:59:49","date_gmt":"2019-10-14T09:59:49","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5018"},"modified":"2022-09-05T19:24:09","modified_gmt":"2022-09-05T17:24:09","slug":"how-do-you-choose-a-wordpress-theme-read-this-article-to-find-out","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-do-you-choose-a-wordpress-theme-read-this-article-to-find-out\/","title":{"rendered":"How do you choose a WordPress theme? Read this article to find out."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/shutterstock_350982164-e1571046226665.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing- wordpress\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/shutterstock_350982164-e1571046226665.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/shutterstock_350982164-e1571046226665-600x401.png 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/shutterstock_350982164-e1571046226665-300x200.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>One of the most widely spread misconception about WordPress is that it is just a blogging platform. Although WordPress started off as a blogging tool, it has developed throughout the years into a powerful website builder as well as a strong content management system (CMS).<\/p>\n<p>One of the features that users love about WordPress is that it\u2019s easy to use and adaptable enough to create different types of websites. This is the main reason why WordPress has increased so much in popularity. A recent survey states that WordPress powers 32.3% of all websites on the Internet. Owing to its robust features, many of the top brands worldwide \u00a0use WordPress to power their websites. These big brands include Time Magazine, Facebook, The New Yorker, Sony, Disney, Target and The New York Times.<\/p>\n<h2><strong>Other features which users love about WordPress is that:<\/strong><\/h2>\n<ul>\n<li>The software itself is free however, you\u2019ll need a domain name and web hosting in order to make it work properly.<\/li>\n<li>As we mentioned previously, WordPress is extremely easy to modify by using plugins and various themes. If you\u2019re a skilled programmer, however, you can use the templates that WordPress provides and custom code features that you want to be in them but that don\u2019t come standard with the theme. There are tonnes of plugins which are available that you can use that will make your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">digital marketing<\/a> a breeze!<\/li>\n<li>Google and other search engines favour WordPress sites as opposed to other website. This makes digital marketing a breeze.<\/li>\n<li>The back-end of a WordPress is very simple. As such, this makes it very easy for non-programmers to manage.<\/li>\n<li>If you\u2019ve developed an amazing <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-creating-youtube-channelfor-business-help-social-media-marketing\/\">YouTube<\/a> channel, that gets thousands of followers, you can embed some of your videos in your site in order to liven it up and create a better user experience. You can also embed audio clips \u2013 from platforms such as SoundCloud and Instagram posts \u2013 into the various articles on your site.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285084715?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How to choose the WordPress theme that works for you<\/strong><\/h2>\n<p>As there are thousands upon thousands of WordPress themes out there it would take days on end to do a proper search through them all. Selecting the right theme is clearly important because the right one should give your content flair, be responsive across devices, while also loading quickly. However, with so many themes that are available out there it can be a rather daunting task to pick the best one possible. We\u2019ve put together some advice which we feel could help you.<\/p>\n<ul>\n<li>Before choosing a theme, it\u2019s absolutely vital to determine which features are essential and which you can live without.<\/li>\n<li>Don\u2019t choose a bloated theme because you don\u2019t want a theme which is cluttered with features. A feature-rich theme might be nice; however it can severely affect your website\u2019s performance and ultimately harm your website\u2019s visibility on the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/do-you-know-what-search-engine-optimisation-is\/\">Search Engine<\/a> Results Pages (SERPs).<\/li>\n<li>Choose a responsive theme. Responsive design simply means designing your site in such a way that it is ultra-easy to use on multiple devices. Look for features such as a fluid site grid as well as flexible images that can translate to non-desktop devices.<\/li>\n<li>As most digital marketing is based on visual appearance, and colours increase brand recognition, if you have a logo, try to match up your color scheme with your logo. If you\u2019re sticking to neutrals, a hint of colour here and there will make it more interesting. WordPress makes it very easy to alter the appearance, including colours, of a theme directly in the file or entering in custom CSS.<\/li>\n<li>Don\u2019t choose a theme that has a hard-to-read font. This ties back to capturing your visitor\u2019s attention quick so they won\u2019t abandon your site. Ensure that it is as simple as possible for your audience to navigate your site. Ensure that your fonts are simple, sophisticated, and readable.<\/li>\n<\/ul>\n<p>What\u2019s great about WordPress is if you do decide to change themes down the road, you\u2019ll have the flexibility to do so. As we mentioned in this article, WordPress themes give digital marketers increased flexibility to integrate their websites with social media platforms and the like.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>DSM is the only college to offer accredited education in the digital arena. We are accredited by the MICT SETA. We invite you to visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">website<\/a> so that you can see how we can help you supercharge your career!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/4kpKmnuOwjc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[509],"class_list":["post-5018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","tag-wordpress"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5018"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5019"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}