{"id":4993,"date":"2019-10-11T08:49:30","date_gmt":"2019-10-11T08:49:30","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4993"},"modified":"2022-09-05T19:24:09","modified_gmt":"2022-09-05T17:24:09","slug":"what-exactly-is-a-landing-page","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-exactly-is-a-landing-page\/","title":{"rendered":"What exactly is a landing page?"},"content":{"rendered":"
\"DSM<\/div><\/div>

In digital marketing<\/a>, the term \u2018landing page\u2019 refers to a standalone web page which is created exclusively for a marketing or advertising campaign. A \u2018landing page\u2019 is where a visitor to a website \u201clands\u201d when they have clicked on a Google AdWords ad, a social media post, an organic listing or something similar.<\/p>\n

A landing page is a page which is situated on your site where you can provide a resource from your business in return for a visitor’s contact information such as email address or contact number. Digital marketers can capture this contact information by using a lead-capture form. A lead magnet is an incentive that digital marketers offer to possible buyers for their email address or other contact information. Lead magnets typically provide a snippet of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper or video.<\/p>\n

There are seven boxes that your lead magnet should tick if you want the magnet to be irresistible:<\/p>\n

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  1. Provides a solution to a real problem<\/strong> \u2013 If your lead magnet doesn\u2019t offer a solution to a real problem that your customer has, or if it doesn\u2019t give them an item they want, your lead magnet won\u2019t give you the results that you want.<\/li>\n
  2. Promises one swift win<\/strong> \u2013 Your lead magnet should promise (and deliver) one quick success for your customers. In other words, it should assist them in efficiently achieving something.<\/li>\n
  3. Super specific <\/strong>\u2013 Don\u2019t design a lead magnet about something general. The more particular you are about the value of your lead magnet, the better it will be in terms of converting leads.<\/li>\n
  4. Quick to digest<\/strong> \u2013 PDF checklists convert website visitors well as these are so quick and simple to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.<\/li>\n
  5. High value<\/strong> \u2013 Your lead magnet must have high perceived value as well as a high actual value.<\/li>\n
  6. Instantly accessible<\/strong> \u2013 Your lead magnet will function best if it is an item that can be delivered instantaneously. People adore instant gratification.<\/li>\n
  7. Demonstrates your expertise or Unique Value Proposition (UVP)<\/strong> \u2013 When a person consumes your lead magnet, it should show your knowledge or your UVP. This helps turn leads into customers further down the road.<\/li>\n<\/ol>\n<\/div><\/div>