{"id":4891,"date":"2019-10-08T06:02:02","date_gmt":"2019-10-08T06:02:02","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4891"},"modified":"2022-09-05T19:24:08","modified_gmt":"2022-09-05T17:24:08","slug":"what-does-a-digital-public-relations-officer-do","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/what-does-a-digital-public-relations-officer-do\/","title":{"rendered":"What does a digital public relations officer do?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Individuals who decide to become digital public relations<\/a> officers (PROs) are responsible for building, as well as maintaining, a positive public image for a business or organisation. Digital PROs create messaging for the media, which range from press releases to social media<\/a> messaging. These shape the public opinion of the business or organisation. Also, this messaging raises the recognition of the brand. Overseeing a company\u2019s reputation, particularly with the explosion of negative social media incidents, is essential in guarding a company\u2019s brand as well as assisting with building a positive relationship with consumers, clients as well as employees.<\/p>\n

What exactly is a Public Relations Manager?<\/strong><\/h2>\n

The role of a public relations<\/a> manager is a mid-level managerial position for a person who has roughly six to eight years of experience in the PR industry. PR managers \u00a0are responsible for producing and sustaining a positive public image for their employer or client. PR managers make \u00a0this happen by sharing programmes, accomplishments as well as points of view.<\/p>\n

Public relations managers are trusted with handling media questions and pitching stories to the media. In addition, these managers are responsible for:<\/p>\n