{"id":4825,"date":"2019-10-03T06:30:38","date_gmt":"2019-10-03T06:30:38","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4825"},"modified":"2025-02-13T09:42:29","modified_gmt":"2025-02-13T07:42:29","slug":"how-will-a-digital-marketing-course-help-your-business","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-will-a-digital-marketing-course-help-your-business\/","title":{"rendered":"How Will A Digital Marketing Course Help Your Business?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/shutterstock_105421976-e1570084173370.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - business\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/shutterstock_105421976-e1570084173370.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/shutterstock_105421976-e1570084173370-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/10\/shutterstock_105421976-e1570084173370-300x200.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>While it\u2019s important to understand how completing a digital marketing course can help your business, it\u2019s just as important to ask, \u2018how important is digital marketing\u2019 in today\u2019s digital age of marketing and \u2018where does this fit in to your overall marketing strategy\u2019.<\/p>\n<p>Obviously it\u2019s good to ask yourself these type of questions however it\u2019s vital to keep in mind that every brand needs a sound digital marketing strategy if they want to remain competitive, and this is true for all industries across the board.<\/p>\n<p>Therefore, it goes without saying that completing a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">digital marketing course<\/a> will undoubtedly help your business compete in today\u2019s fast paced online society.\u00a0 The same rule applies despite the size of your business as being noticed online is an absolute must.<\/p>\n<p>Gaining a digital marketing qualification is an integral part of marketing these days and if it\u2019s a career in marketing that you want, then completing a digital marketing course will kickstart your chances of finding a job in this sector.<\/p>\n<h2><strong>What is a digital marketing?<\/strong><\/h2>\n<p>Digital marketing includes all marketing activities that uses any form of digital technology and online advertising.\u00a0 Luckily, almost all of us have experienced social media and we all used the internet, however digital marketing is so much more than simply posting or sharing on a social media platform or using other methods to boost traffic to your website.\u00a0\u00a0 Moving forward with marketing your business or beginning a career in digital marketing it\u2019s crucial to understand the definition of digital marketing and more importantly, how digital marketing will help your business grow.<\/p>\n<h2><strong>Benefits of digital marketing<\/strong><\/h2>\n<p>In 2019 the average person online has approximately seven social media profiles.\u00a0 Now, this presents a massive marketing opportunity as most people visit their social media accounts a couple of times a day.\u00a0 This trend is set to increase, and <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-you-need-to-study-a-digital-marketing-course\/\">business<\/a> is using social media, along with other forms of digital marketing, to successfully get their message across and more importantly to get in front of potential customers.\u00a0 Digital marketing has also become the preferred method of improving customer care and engagement.<\/p>\n<p>We\u2019ve established that digital marketing is a non-negotiable if you want your business to stay ahead of competition and thrive, as well as how more organisations are finding a serious need to employ a digital marketing manager.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267555934?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Here are just a few real benefits of effective digital marketing:<\/strong><\/h2>\n<ul>\n<li><strong>Small business opportunity<\/strong> \u2013 Because digital marketing a very cost-effective form of marketing, digital marketing offers even the small business the ability to get noticed along with their larger and more popular competition.<\/li>\n<li><strong>Broader reach <\/strong>\u2013 Digital marketing can reach so many more people than traditional marketing and what\u2019s even better is that it\u2019s worldwide.<\/li>\n<li><strong>Personalised<\/strong> \u2013 Using digital marketing allows you to use a personal approach and engage on a more personal approach.<\/li>\n<li><strong>Target better<\/strong> \u2013 The ability to target particular demographics is a huge advantage of digital marketing.<\/li>\n<li><strong>Increased automation<\/strong> \u2013 Using automation to send bulk emails at the right time for example increases the likelihood of your mails being opened.<\/li>\n<li>Analytics \u2013 Every marketer needs to analyse the success or failure of their marketing campaign and the analytical tools available in digital marketing certainly is an advantage.<\/li>\n<\/ul>\n<h2><strong>Let\u2019s also examine the current most popular methods of digital marketing:<\/strong><\/h2>\n<ul>\n<li><strong>Social media <\/strong>\u2013Social media platforms are the most popular types of online interaction. Sharing, liking and commenting on content posted on social media platforms is an effective way to market your brand.<\/li>\n<li><strong>Content marketing <\/strong>\u2013 To make the most out of your digital marketing efforts, make sure your content is of a high quality. Content trends are always changing, but one of the fastest growing trends in <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-courses\/\">digital marketing<\/a> is video content as it\u2019s fast, to the point and entertaining.\u00a0 However, the use of high quality images and concise informative text driven content is still a popular form of digital marketing.<\/li>\n<li><strong>PPC<\/strong> \u2013 Pay-per-click digital marketing is an of online marketing tool where advertisers pay a fee each time a user clicks on their ad.<\/li>\n<li><strong>SEO<\/strong> \u2013 Search engine optimisation <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">(SEO)<\/a> focusses on uses tried techniques to increase your visibility through organic search engines.<\/li>\n<li><strong>Email campaigns <\/strong>\u2013Embarking on an email marketing campaign is a great way to boost your overall digital marketing efforts as almost everyone uses email daily.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>So, if you are interested in taking your career to a new level and completing an <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-certificate-of-advertising-and-digital-marketing\/\">Accredited Digital Marketing Course<\/a>, look no further than the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">Digital School of Marketing (DSM)<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JoEwCXKahVc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262,1],"tags":[25],"class_list":["post-4825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","category-blog","tag-digital-marketing-course"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=4825"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/4826"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=4825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=4825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=4825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}