{"id":4821,"date":"2019-10-03T05:54:44","date_gmt":"2019-10-03T05:54:44","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4821"},"modified":"2022-09-05T19:24:08","modified_gmt":"2022-09-05T17:24:08","slug":"what-are-the-different-keyword-match-types-on-the-google-search-network","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-are-the-different-keyword-match-types-on-the-google-search-network\/","title":{"rendered":"The different keyword match types on the Google Search Network"},"content":{"rendered":"
\"DSM<\/div><\/div>

The manner in which Google Ads provides searchers with relevant advertisements is through the various search parameter that they put into the search engine. When you set up your Google Ads campaigns, as part of your digital marketing<\/a> campaign, you will give a number of keywords to your campaign. This is as when a user\u2019s search query matches, or contains some of, these keywords your advertisement will be shown.<\/p>\n

There are a number of classifications under which you can categorise your keywords. In this article, we\u2019ll chat about what these are. This addition, we\u2019ll outline a fictional scenario to show you how these categories of keywords should be used.<\/p>\n

Scenario<\/strong><\/h2>\n

Marco has elected to open a coffee shop with a delicatessen on the side. His friends have said to him that a Google Ads campaign \u2013 that targets people who live and work in the area that his business is in \u2013 is the best way to promote his shop. Joe has hired an experienced digital marketer \u2013 who has done some of the best digital marketing courses<\/a> in the world – to put develop a digital marketing plan for his company.<\/p>\n

Before the digital marketer embarks on setting up the Google Ads campaign for Marco\u2019s business, he asks Marco what keywords he wants to utilise for his business. In other words, the digital marketer needs to get from Marco which keywords he would like to be:<\/p>\n