{"id":4803,"date":"2019-10-02T08:34:02","date_gmt":"2019-10-02T08:34:02","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4803"},"modified":"2022-09-05T19:24:08","modified_gmt":"2022-09-05T17:24:08","slug":"what-does-digital-public-relations-entail-find-out-more","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/what-does-digital-public-relations-entail-find-out-more\/","title":{"rendered":"What does digital public relations entail?Find out more."},"content":{"rendered":"
\"Digital<\/div><\/div>

PR has changed in a massive way. No longer is it just about media relations and churning out press releases. Digital PR is all to do with combining traditional PR with content marketing, social media and search. It is transforming static news into conversations. Media is being bypassed to speak directly to your target audience.<\/p>\n

News can widen its reach further, faster, and more directly to a specific target audience. It\u2019s doing this at a rate of knot \u2013 faster than it\u2019s ever done before. This allows us to maximise news like never before. Without being satisfied by a single placement, your company\u2019s latest news can be shared exponentially. Not only that but it is now possible to use social media, blogs, reviews and content not to just share news but to create dialogue and connect.<\/p>\n

In the 20th century, brands depended on great public relations<\/a> strategies in order to create awareness, define their competitive advantage as well as outshine competitors. Today, as we all know, the digital world is essential to the way we do business as well as live our lives. Gone are the times when legacy media ruled the roost. Newspapers, radio, and television have all taken a hit.<\/p>\n

What are the techniques that digital public relations includes?<\/strong><\/h2>\n

Examples of digital public relations techniques include:<\/p>\n

    \n
  • Online speeches: Interviews with senior executives are recorded and publicised.<\/li>\n
  • Corporate videos as well as information regarding the business. This type of information includes documents such as financial reports.<\/li>\n
  • Events that are broadcast using techniques such as videoconferencing.<\/li>\n
  • Sponsorship and charitable donations. These generate content on news websites.<\/li>\n
  • Facility visits made the public could be virtual. Alternatively, visits by the general public might be recorded using Instagram which could be uploaded to YouTube.<\/li>\n
  • Publicity events will also generate user-generated content which may be shared using social media. Media releases will also be responsible for generating some coverage if picked up by online and off-line sources.<\/li>\n
  • Placement of products in games or in movies will also generate public relations material. If you comb websites or YouTube you will find examples of video advertorials that promote products using video. This video is generated by the provider of the products and\/or service.<\/li>\n<\/ul>\n

    Websites as well as electronic brochures are also obvious, but crucial, digital public relations<\/p>\n<\/div><\/div>