{"id":4531,"date":"2019-09-23T05:28:52","date_gmt":"2019-09-23T05:28:52","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4531"},"modified":"2022-09-05T19:24:07","modified_gmt":"2022-09-05T17:24:07","slug":"why-is-search-engine-optimisation-important","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/why-is-search-engine-optimisation-important\/","title":{"rendered":"Why is search engine optimisation important?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_SEO-e1568981469779.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing- search engine optimisation\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_SEO-e1568981469779.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_SEO-e1568981469779-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_SEO-e1568981469779-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_SEO-e1568981469779-284x200.jpg 284w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u2018Search engine optimisation\u2019 (SEO) is vital to the success of any business, both online and offline. Every webmaster should understand what SEO is, how it works as well as the traffic potential it can generate for all types of websites. While paid advertising (PPC), social media marketing as well as other online channels can send traffic to websites, the bulk of online traffic is driven by search engines.<\/p>\n<p>Organic search results:<\/p>\n<ul>\n<li>Take up more digital real estate,<\/li>\n<li>Appear more credible to savvy searchers, and<\/li>\n<li>Get a lot more clicks than paid advertisements do. For example, of all US searches only approximately 2.8% of these people click on paid advertisements.<\/li>\n<\/ul>\n<p>Basically <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/three-step-plan-seo-success\/\">SEO<\/a> has approximately 20 times more traffic opportunities than PPC on both mobile devices and desktop.<\/p>\n<p>In addition, SEO is one of the only digital marketing channels that, when it is set up correctly, can carry on paying dividends over time. If you deliver a solid piece of content, which deserves to rank for the right keywords, your traffic can increase exponentially over time. This is opposed to advertising which requires continuous funding in order to send traffic to your site.<\/p>\n<p>Search engines are getting cleverer with each passing day however they still require our help. Optimising your website for SEO will assist with delivering better information to search engines. In this way, the content on your site can be properly indexed as well as displayed within search results.<\/p>\n<h2><strong>The most important parts of SEO<\/strong><\/h2>\n<p>The days of keywords being the only SEO technique that mattered are over. However, this doesn\u2019t mean these terms aren&#8217;t still crucial. The change is that, in order to be effective, today keywords must be:<\/p>\n<ul>\n<li>Well-researched,<\/li>\n<li>Carefully selected, and<\/li>\n<li>Thoughtfully used in your content.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9\"><div class=\"w-video-h\"><a href=\"https:\/\/vimeo.com\/manage\/267595003\/general\" target=\"_blank\" rel=\"noopener\">https:\/\/vimeo.com\/manage\/267595003\/general<\/a><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>When you research your keywords, it\u2019s important to:<\/p>\n<ul>\n<li>Seek out ones that have high search rates in addition to low competition,<\/li>\n<li>Select short-tail keywords (for example, dog), long-tail keywords (for example, terrier puppies for sale), and local keywords (for example, puppies for sale in Boston) that you can work into your content.<\/li>\n<\/ul>\n<p>It is also possible to utilise keywords in order to optimise all your:<\/p>\n<ul>\n<li>Titles,<\/li>\n<li>URLs, and<\/li>\n<li>other on-page SEO elements.<\/li>\n<\/ul>\n<p>Content is an extremely important part of SEO. This is because it\u2019s the vehicle you use to influence and engage audiences. For example, if you owned a nursery &#8211; and wanted to up your visibility &#8211; you might could a series of blogs about:<\/p>\n<ul>\n<li>Gardening,<\/li>\n<li>Choosing the correct species of plants,<\/li>\n<li>Growing tips.<\/li>\n<\/ul>\n<p>When a person who wanted to learn more about gardening went looking for that information, your blog would come up. Thus, you would be able to build a relationship with that prospect by giving them valuable information. When the time came for that person to buy a plant, for example, you\u2019d be the port of call.<\/p>\n<p>Today content must be educational. However, it must also thought-provoking, relevant, engaging as well as shareable. Content comes in a number of forms. These include:<\/p>\n<ul>\n<li>Landing page content<\/li>\n<li>Videos<\/li>\n<li>Blogs<\/li>\n<li>Infographics<\/li>\n<li>Podcasts<\/li>\n<li>Whitepapers and e-books<\/li>\n<li>Social media posts<\/li>\n<li>Local Listings<\/li>\n<\/ul>\n<p>If you own your own organisation, or manage a website of any type, you want to draw traffic to your website. SEO is super important as it\u2019s specifically aimed at assisting you with doing just this as well as:<\/p>\n<ul>\n<li>Improving your online presence,<\/li>\n<li>Increasing traffic, and<\/li>\n<li>Helping your reach your ultimate goals.<\/li>\n<\/ul>\n<p>Is SEO required for every type of business? The simple answer is yes! If your business offers products or services &#8211; where users type in search queries to find information &#8211; then SEO should be a high priority for you.<\/p>\n<p>If this what interests you \u2013 which it should, check out DSM\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">SEO course<\/a> or <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a> for the latest and most applicable marketing education around.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If this what interests you \u2013 which it should, check out DSM\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">SEO course<\/a> or <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a> for the latest and most applicable marketing education around.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-758 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer03-600x96.jpg\" alt=\"DSM Digital School of Marketing SEO and Web Analytics course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/cImP9WWJVh4?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[23],"class_list":["post-4531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=4531"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/4534"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=4531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=4531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=4531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}