{"id":4524,"date":"2019-09-23T05:30:03","date_gmt":"2019-09-23T05:30:03","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4524"},"modified":"2025-08-26T10:51:58","modified_gmt":"2025-08-26T08:51:58","slug":"why-is-content-marketing-important","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/why-is-content-marketing-important\/","title":{"rendered":"Why is content marketing important?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/111-e1568979495707.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing- content\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/111-e1568979495707.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/111-e1568979495707-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/111-e1568979495707-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/111-e1568979495707-284x200.jpg 284w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Content marketing is at the very centre of most effective digital marketing campaigns. Behind every phenomenal brand there is a wealth of content that is valuable and relevant. This content truly connects with the company\u2019s target market. However, you may still be speculating: why is content marketing so important?<\/p>\n<p>Content marketing is important because it has developed into being the new norm from the consumer side. In addition, this type of marketing is responsible for building trust, generating leads, as well as cultivating <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-use-digital-marketing-retain-customers\/\">customer loyalty<\/a>. Content marketing is, in itself, assisting with evolving what customers demand from the brands that they interact with. Neglecting content marketing is a lot riskier than investing in this practice:<\/p>\n<ul>\n<li>Having a vibrant <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/best-content-on-instagram\/\">Instagram<\/a> page, videos and influencer campaigns is the new norm for travel, food and fashion brands.<\/li>\n<li>Companies which sell software have become tech teachers. They product how-to videos and eBooks.<\/li>\n<li>The financial industry has developed apps, online knowledge centres as well as tools to assist individuals and business customers to reach their financial goals.<\/li>\n<\/ul>\n<p>Valuable and useful content &#8211; especially the dynamic and well-thought out strategies &#8211; are showing consumers that they deserve more.<\/p>\n<p>Content is responsible for so much more than merely filling up the pages of your website. It grows confidence among your current as well as your soon-to-be clients. It assist you with creating great brand awareness. Content marketing drives traffic to your website and helps you to convert these leads into customers.<\/p>\n<h2><strong>Why your business will benefit from content marketing<\/strong><\/h2>\n<p>The benefits of content marketing are not merely limited to acquiring new audiences and generating revenue. There are other benefits to content marketing which cannot be quantified in terms of monetary benefits. The growth of content marketing has been explosive. This type of digital marketing is showing no signs of stopping.<\/p>\n<h3><strong>Increased potential for conversions<\/strong><\/h3>\n<p>Your main objectives with content marketing are to engage, educate, assist and bring value to your readers. Once you\u2019ve done this, you can utilise any remaining space that you have in order to pitch one of your products and\/or services. If you do this tactfully, you can very easily grow the number of conversions that you get.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/312910729?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Improved reputation of your brand<\/strong><\/h3>\n<p>When people read your content, they&#8217;ll be creating an impression of your business. If they find that what they read is useful, informative or educational they&#8217;ll think more highly of your organisation. In addition, if they see that your content is published on external sources &#8211; and shows up on their social news feeds &#8211; they&#8217;ll perceive you as a trustworthy and established thought leader in the industry.<\/p>\n<h3><strong>Closer customer\/reader relationships<\/strong><\/h3>\n<p>A better brand reputation can assist with the scope and recognition of your audience. However,\u00a0 great content can also grow the allegiance and closeness of your customers. If you use the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-personal-branding\/\">personal brands<\/a> of individuals to pen and share content, it is possible that your customers could develop a more personal relationship with your company. If they begin to rely on you as a primary source of information, their trust will be all but assured for as long as they buy your products.<\/p>\n<h3><strong>Universal utility<\/strong><\/h3>\n<p>There&#8217;s no such concepts as a &#8220;bad&#8221; industry for content marketing. Any organisation, in any industry, can make use of content marketing as a major strategy. Even those industries that are seen as traditional and &#8220;not-sexy&#8221; \u2013 such as manufacturing &#8211; can still publish insights on industry developments. Alternatively, they can just make their industry more open and relatable to their consumers.<\/p>\n<h3><strong>Decreased digital marketing costs and increased value<\/strong><\/h3>\n<p>Content marketing only charges you time. This makes it incredibly cost-effective. Even better, it offers returns that are compound. Your first couple of months of a content marketing strategy might not bring much in the way of results. However, your next few months will start to see growth. The few months after that will see more growth. By the time you&#8217;re a few years in, your return could easily quadruple your investment (or more), consistently.<\/p>\n<p>If you really want to discover the significance of content marketing in action, then it\u2019s time to get started. Develop a strategy that has your target buyers at its core. In this way, you will be well on your way to creating valuable content that helps improve conversions and boost customer retention.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To better understand content marketing or digital marketing as a whole check out DSM\u2019s courses on <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">Content Marketing<\/a> or for a more holistic view have a look into their <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/YnTN2D4aicA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[98],"class_list":["post-4524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog","tag-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=4524"}],"version-history":[{"count":1,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4524\/revisions"}],"predecessor-version":[{"id":24084,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4524\/revisions\/24084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/4529"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=4524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=4524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=4524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}