{"id":4435,"date":"2019-09-20T06:45:48","date_gmt":"2019-09-20T06:45:48","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4435"},"modified":"2022-10-17T13:33:29","modified_gmt":"2022-10-17T11:33:29","slug":"why-study-a-social-media-marketing-course-read-this-article","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/why-study-a-social-media-marketing-course-read-this-article\/","title":{"rendered":"Why study a social media marketing course. Read this article."},"content":{"rendered":"
\"DSM<\/div><\/div>

\u201cIf you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.\u201d <\/em><\/p>\n

Jeff Bezos: Founder of Amazon<\/em><\/p>\n

In two lines, Jeff Bezos has perfectly encapsulated the power of social media –\u00a0 both the good and the bad. Yes, a message on social media has the power to be amplified very quickly and spread to a tonne of different markets \u2013 some that you wouldn\u2019t have thought about targeting.<\/p>\n

However, negative messaging on social media has the exact same power to spread like wildfire and possibly alienate your customers \u2013 both those who are currently buying for your company as well as those who are thinking about making a purchase from you.<\/p>\n

So what\u2019s the solution? Just pack up?<\/p>\n

No. You need to control the conversation. You need to make sure that the messaging that is being put out by your company is positive and packed full of the value that your brand<\/a> can bring to customers.\u00a0 Granted there is no guarantee that what is displayed on social media, about your organisation, will always be positive. There may be that one unhappy customer who leaves a negative review on your Facebook<\/a> page for your thousands of followers to see.<\/p>\n

What you need to do is to ensure that this negative piece of publicity doesn\u2019t end up having a disastrous impact on image that your followers have of you. Deal with the person\u2019s gripe about you and go out of your way to make them happy. Give them the finest customer service that you can so that end up signing your praises.<\/p>\n

\u201cBut how do I learn all of these skills?\u201d you\u2019re probably wondering. Well, you need to go on a social media marketing course.<\/p>\n

Don\u2019t think about the need to go on this course as \u2018just another thing\u2019 that you need to do. Let\u2019s face it: as entrepreneurs, we\u2019re already wearing so many hats in our business that adding another one will just break the camel\u2019s back. Think about it as a way:<\/p>\n