{"id":4307,"date":"2019-09-16T10:00:08","date_gmt":"2019-09-16T10:00:08","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4307"},"modified":"2025-02-13T11:26:42","modified_gmt":"2025-02-13T09:26:42","slug":"lower-your-bounce-rates-and-increase-web-page-dwell-time","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/lower-your-bounce-rates-and-increase-web-page-dwell-time\/","title":{"rendered":"Hacks to Lower Your Bounce Rates and Increase Web Page Dwell Time"},"content":{"rendered":"
\"DSM<\/div><\/div>

If you are a digital marketer you obviously know how important measuring bounce rates and dwell time on your websites are.<\/p>\n

Ever wondered why people bounce off one page and some stick around on others?<\/p>\n

Well, one of the most powerful reasons is human psychology.<\/p>\n

Chances are a high click-through rate<\/a> (CTR) might help you get higher rankings on the search results pages. However, only a high dwell time will support you in keeping those rankings.<\/p>\n

This is how it works-when a user spends time going through your content, search engines<\/a> see your page as a page that provides value.<\/p>\n

And almost all cases, this is very true.<\/p>\n

The trick is your content has to encourage them to stay.<\/p>\n

Now; here\u2019s the big question: how do you present the correct information on your website while ensuring you make it interesting enough for the user to stay and want to learn more?<\/p>\n

This is the method used by most writers and content marketers who have mastered the art of human psychology.<\/p>\n

This article teaches you of the psychological techniques which can be used to keep people on your page wanting more.<\/p>\n

First, tell a story<\/strong><\/h2>\n

Stories are one of the most memorable and enchanting human experiences. It starts from early infancy. Adults often use stories to connect with their young ones and also to paint a reality of sorts for them.<\/p>\n

It\u2019s these very stories that make us human.<\/p>\n

Believe it or not, whether you take part in website SEO<\/a>, whether you build houses, or if you fly to the moon. You are simply just creating stories.<\/p>\n

So, why or how does storytelling\u00a0work?\u00a0<\/b><\/h3>\n

Stories connect with some of the primary worries that mankind battles with daily, and history explains how they can be overcome.<\/p>\n

Create lists of three<\/strong><\/h2>\n

It’s a fact that people can remember a maximum of three things at a time.<\/p>\n

Around the world, lists of three\u2019s are used to memorise, places people and objects.<\/p>\n

Look around, many things exist in the list of 3 to assists with better retention.<\/p>\n

And so it\u2019s been from the very beginning \u201cThe father, the son, and the holy spirit\u201d including \u201cthe bad, the good, and the ugly. Then there\u2019s the executive, the legislative, and the judiciary.<\/p>\n<\/div><\/div>