{"id":4302,"date":"2019-09-16T08:43:45","date_gmt":"2019-09-16T08:43:45","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4302"},"modified":"2024-09-14T16:41:08","modified_gmt":"2024-09-14T14:41:08","slug":"how-to-supercharge-the-impact-of-your-blog-content","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/how-to-supercharge-the-impact-of-your-blog-content\/","title":{"rendered":"How to Supercharge The Impact of Your Blog Content"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_ContentMarketing23-e1568622667256.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing-blog content\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_ContentMarketing23-e1568622667256.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_ContentMarketing23-e1568622667256-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_ContentMarketing23-e1568622667256-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/09\/DSM_Infographic_ContentMarketing23-e1568622667256-284x200.jpg 284w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In the world of search engine optimisation, content plays a huge role.<\/p>\n<p>More and more brands are gravitating towards creating blog content which will allow them to boost their overall search engine rankings.<\/p>\n<p>However, coming up with content ideas can be tedious and sometimes just downright frustrating.<\/p>\n<p>In this blog post, we are going to take a look at some of the best ways you can go about supercharging your blog content for maximum impact.<\/p>\n<p><strong>\u00a0<\/strong>First, you need to ask yourself the following question:<\/p>\n<ul>\n<li>Does your post include expert material or quotes?<\/li>\n<li>Are your pictures high-quality and not stock images?<\/li>\n<li>Do they tell visual stories?<\/li>\n<\/ul>\n<p>The reason we ask these questions is that each one comes with added reader benefits, and they can go a long way in driving the necessary results you are after.<\/p>\n<h2>How to Supercharge your blog content<\/h2>\n<h2><strong>1# Expert Quotes &amp; How to Add Them<\/strong><\/h2>\n<p>Quoting experts and adding their insights to your blog content will assist in building credibility around your blog post.<\/p>\n<h3><strong>Simple steps to Follow:<\/strong><\/h3>\n<ul>\n<li>Send your influencer of choice a message on Twitter or <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-advertising-solutions-does-linkedin-offer\/\">LinkedIn<\/a><\/strong>, letting them know about the quote you&#8217;ve included in your post.<\/li>\n<li>Create a quote that is well-designed and easy to spot and read. &#8211; Furthermore, don&#8217;t forget to add author contacts, links and an image.<\/li>\n<li>Your expert&#8217;s quote should be relevant to what you are writing about.<\/li>\n<li>Then choose a few sentences that perfectly match your content.<\/li>\n<\/ul>\n<h2><strong>2# Refer to Well-Known Studies and Researches<\/strong><\/h2>\n<p>Find research that is relevant to your audience because adding reference to your analytical pieces from that source enforces your statements and emphasises what you are writing about.<\/p>\n<p>In whichever case, avoid linking to sites that aren&#8217;t original sources of data.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JGgvd_UsokI?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>3# Add Captivating Images<\/strong><\/h2>\n<p>Images can make or break your post; they assist in telling a story, not to mention that it allows the reader&#8217;s eyes to rest for a few seconds which goes a long way in increasing dwell time on your website.<\/p>\n<p>Ensure to use original images where ever possible and lastly, stay away from low-resolution content.<\/p>\n<h2><strong>4# Keyword Research<\/strong><\/h2>\n<p>Before you start writing your blog post, it&#8217;s crucial that you do your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-keyword-cannibalisation-how-can-you-fix-it\/\">keyword<\/a> research beforehand.<\/p>\n<p>Remember, you can&#8217;t generate organic traffic unless your post includes the right search queries that have a decent number of searches per month.<\/p>\n<p>And there are many tools to help you gain visibility.<\/p>\n<p>SEMrush Keyword Magic tool is one of our favourites.<\/p>\n<p>It presents you with multiple keyword options which are easily identifiable and convenient to use.<\/p>\n<h2><strong>5# Add a Video<\/strong><\/h2>\n<p>Adding a video that\u2019s between thirty seconds to three minutes long on your blog post can go a long way in increasing dwell time.<\/p>\n<p>If you can ensure that the video is contextual to the blog content or even better, recaps what the blog post is all about, you will ensure that the message leaves a stronger impact on the visitor.<\/p>\n<p>Not only will this add more value to the reader, but it will help your content stay top of mind for longer.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Producing a well-written blog post is no longer sufficient for getting visitors to your site and it\u2019s definitely not enough to stand out above all the noise.<\/p>\n<p>Because of the abundance of information on the internet requires that companies try much harder in sparking interest through content.<\/p>\n<p>So ask yourself the right questions and find the edge regarding what you post and how you convey the message.<\/p>\n<p><strong>Remember, for potential readers to give your post a chance it&#8217;s truly got to be love at first sight.<\/strong><\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Become an expert in digital content creation with DSM\u2019s\u00a0<strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">Digital Copywriting and Content Marketing Course<\/a><\/strong>. After completing this course, you will digital copywriting extraordinaire and a content marketing guru. If you are ready to learn digital copywriting and content marketing \u2013 and propel yourself in the fastest-growing career of the century \u2013 then this course is just for you! For more information about this and our other online digital marketing courses, please visit our\u00a0<strong><a href=\"http:\/\/www.digitalschoolofmarketing.co.za\/\">website<\/a><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/YnTN2D4aicA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[37],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog","tag-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=4302"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/4302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/4304"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=4302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=4302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=4302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}