{"id":4285,"date":"2019-09-13T06:16:38","date_gmt":"2019-09-13T06:16:38","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=4285"},"modified":"2025-08-26T10:29:49","modified_gmt":"2025-08-26T08:29:49","slug":"what-is-digital-copywriter","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-is-digital-copywriter\/","title":{"rendered":"What is a digital copywriter?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Digital copywriters know their audience. They engage them through persuasive as well as accurate writing. As a digital copywriter, you’ll create the written content for website pages. You will be working in an employed position or as a freelancer. Your task will be to engage the reader and encourage them to do something, such as buy a product or service.<\/p>\n

You may also pen copy that is designed to communicate valuable information about a brand, industry or issue. Another name for a digital copywriter<\/a> may also be known as digital content writer however, this is an error: copywriters write to persuade while content writers write to educate.<\/p>\n

The responsibilities of a digital copywriter<\/strong><\/h2>\n

The digital copywriter has a number of responsibilities. These include:<\/p>\n

    \n
  • Liaising with clients: from start to finish the digital copywriter will be touching base with the client on a regular basis, by phone, email or face-to-face.<\/li>\n
  • Carrying out project scoping and creating a clear brief to ensure you understand what the client requires.<\/li>\n
  • Tailoring the content as well as the style of individual writing assignments according to what is required.<\/li>\n
  • Understanding your target audience. As you’re not writing for the client and you’re writing for their readers you’ll need to know what interests them.<\/li>\n
  • Identifying key messages. Understand what the main thing is that you want the reader to feel and do and communicate these powerfully.<\/li>\n
  • Working with creative teams to make sure that the visual elements of the webpage complement the words.<\/li>\n
  • Research your client’s industry and their audience.<\/li>\n
  • Identify fresh and interesting angles for your articles<\/li>\n
  • Write for blogs and potentially for social media, e-books, slogans and video scripts.<\/li>\n
  • Editing your own as well as the writing of others.<\/li>\n
  • Inputting your content to the client’s content management software (CMS), if needed.<\/li>\n
  • Working with your team to review the impact of your work.<\/li>\n
  • Assisting with business pitches to win new clients or projects.<\/li>\n<\/ul>\n<\/div><\/div>