{"id":3960,"date":"2019-09-03T06:46:56","date_gmt":"2019-09-03T06:46:56","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3960"},"modified":"2024-09-14T15:44:45","modified_gmt":"2024-09-14T13:44:45","slug":"how-to-develop-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/how-to-develop-content-marketing-strategy\/","title":{"rendered":"How to develop a content marketing strategy"},"content":{"rendered":"
\"DSM<\/div><\/div>

According to the latest research which was conducted by the Content Marketing Institute (CMI) as well as MarketingProfs, a whopping 63% of companies don\u2019t have a content marketing strategy<\/a><\/strong>. It\u2019s no wonder, then, that it is most likely that those organisations who DO have such a strategy will be more likely to have the impression that their efforts, with respect to content marketing, are effective.<\/p>\n

Without a content marketing strategy, successes or failures are just a matter of luck. This means that you risk all your efforts going to waste if you leave everything to chance. That\u2019s likely the reason why a similar percentage (to be specific, 64%) say that learning how to build a content \u00a0marketing strategy is something that they most desperately need to learn.<\/p>\n

Content marketing is a piece in the puzzle of a broader integrated digital marketing strategy. Performing this type of marketing well requires a strategy of its own which will guide you in shaping your content marketing strategy.<\/p>\n

The field of content marketing is about so much more than merely creating, distributing as well as sharing content in order to, for example:<\/p>\n