{"id":3930,"date":"2019-08-30T07:49:45","date_gmt":"2019-08-30T07:49:45","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3930"},"modified":"2024-09-16T11:52:21","modified_gmt":"2024-09-16T09:52:21","slug":"how-to-write-copy-for-your-google-ads","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/how-to-write-copy-for-your-google-ads\/","title":{"rendered":"How to write copy for your Google Ads"},"content":{"rendered":"
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There is a great amount of competition that is present on Google<\/a><\/strong>. Although the search engine giant is involved in a plethora of many diverse ventures at its heart Google is an advertising company. In years gone by, we learned that about 97% of Google\u2019s total revenue comes from advertisements. More recently, we discovered that Google Search shows somewhere around 6 billion adverts<\/a><\/strong> on a daily basis.<\/p>\n

There are some tricks and tips that you can make use of to write copy for your Pay-Per-Click (PPC) Ads in order to make your ads stand out. Once you\u2019ve designed your ad, you need to make sure that the words in your ads are speaking to your audience. More importantly, these need to convince your target market to click.<\/p>\n

The Google Ads copy which performs the best is always developed with some fundamental classic digital marketing<\/a><\/strong> and advertising principles at the top of your mind. The fundamentals \u2013 which have proven themselves to be effective over time – all share two important features:<\/p>\n