{"id":3914,"date":"2019-08-29T12:34:33","date_gmt":"2019-08-29T12:34:33","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3914"},"modified":"2024-12-20T09:47:33","modified_gmt":"2024-12-20T07:47:33","slug":"how-to-brand-yourself-properly-on-digital-channels","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-brand-yourself-properly-on-digital-channels\/","title":{"rendered":"How to brand yourself properly on digital channels"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/shutterstock_453679240-e1567082017217.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing- digital channels\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/shutterstock_453679240-e1567082017217.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/shutterstock_453679240-e1567082017217-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/shutterstock_453679240-e1567082017217-300x200.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Marketing yourself on digital channels allows you to create your own, very unique, brand that completely reflects your style, your objectives and skills set.\u00a0 This great news, right?\u00a0 Of course, it is, but it takes a lot of hard work and consistency to successfully build your brand on digital channels.\u00a0 It\u2019s no longer sufficient to occasionally post whenever the mood grabs you.\u00a0 Nowadays to become a recognisable brand on the digital channels your posts must be regular, entertaining, informative and creative.<\/p>\n<p>Let\u2019s not forget that your posts on <a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">digital channels<\/a> also have to be professional and that means making sure your images are of a high resolution, your written content must be informative and if you\u2019re posting a video, make sure it isn\u2019t grainy and above all that it\u2019s entertaining and relative.<\/p>\n<p>Successfully branding yourself on digital channels is at the core of all <a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/understanding-predictive-analytics-in-digital-marketing-with-ai\/\">digital marketing<\/a> goals and as such this form of marketing must be taken seriously and should never be approached haphazardly. \u00a0\u00a0Because of the importance of your brand on digital channels it\u2019s absolutely necessary to complete a digital marketing course so that you fully understand the benefits of creating a professional brand on digital channels.<\/p>\n<h2><strong>\u00a0<\/strong><strong>Personal branding and engagement<\/strong><\/h2>\n<p>There\u2019s not much point on going to great lengths and putting a lot of hard work into branding yourself properly on digital channels if your engagement rate remains low.\u00a0 By using the right methods to reach your target audience, you\u2019ll increase engagement and therefore effectively create a lasting impression of your personal brand with your audience.\u00a0 To achieve this, it\u2019s not only no longer an option to build your brand on social media, but this can only be done by presenting your personal brand with the utmost professionalism.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267575808?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Tips to brand yourself properly on social media<\/strong><\/h2>\n<p>If you want to brand yourself properly on digital channels then social media is no longer an option.\u00a0 Creating an online presence for yourself is crucial to creating an effective personal brand.<\/p>\n<p>Here are a few tips to keep in mind to achieve a popular brand on digital channels.<\/p>\n<ul>\n<li><strong>Be authentic \u2013 <\/strong>The importance of being original cannot be overstressed when building your brand online, it\u2019s the cornerstone of <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">digital marketing<\/a>. However, it\u2019s vital that you be authentic, honest and creative when doing this. Make sure your \u2018unique\u2019 personality shines through on every single post, in all of your engagement and remember to be transparent.\u00a0 Remember the more unique your content is, the more followers you will attract.<\/li>\n<li><strong>Cultivate trust \u2013 <\/strong>Although we live in a digital age, always keep in mind that you\u2019re still dealing with humans and as such they want, and need, to build a certain level of trust with a brand.<\/li>\n<li><strong>Choose your social media accounts \u2013 <\/strong>Once you\u2019ve decided on which digital channels you want to focus on to build your personal brand, make sure you have considered all of the many options that are available.<\/li>\n<li><strong>Keep up to date \u2013 <\/strong>There\u2019s a good chance that there may be \u2018neglected\u2019 accounts that you may already have on social media channels that you no longer use. Double check you haven\u2019t left any old accounts active and get rid of any content that is no longer in line with your personal brand.<\/li>\n<li><strong>Expertise identification \u2013 <\/strong>There\u2019s so much content available online on almost every single subject, so start off by identifying yourself online as a content specialist on your subject. Be sure to showcase your expertise in your area.<\/li>\n<li><strong>Remember to review \u2013 <\/strong>With the many time constraints on us these days, it\u2019s important to review your post before hitting the \u2018share\u2019 button. Thinking twice before posting is always a good idea.<\/li>\n<li><strong>Make use of posting apps \u2013 <\/strong>There are so many online tools available to us which makes posting on digital channels much easier, so make use of them. It can be a little time consuming at first to but once adopted, these apps will make building your brand online much easier.<\/li>\n<li><strong>Be regular \u2013 <\/strong>There\u2019s no point in posting online on an ad-hoc basis, consistency is key. Be regular with your posts.<\/li>\n<li><strong>Get creative \u2013 <\/strong>No one wants to read rehashed content, absolutely no one, so take time to refresh your existing content and to get really creative with new content.<\/li>\n<li><strong>Be positive \u2013 <\/strong>Good news is in fashion \u2013 and always will be. So, keep your angle positive with your posts and while building your brand online.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>DSM is the only college to offer accredited education in the digital arena. We are accredited by the MICT SETA. We invite you to visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">website<\/a> so that you can see how we can help you supercharge your career!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-762 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer07-600x96.jpg\" alt=\"DSM Digital School of Marketing brand management course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/D53q8rfysMI?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262,1],"tags":[469],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","category-blog","tag-digital-channels"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=3914"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/3915"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}