{"id":3822,"date":"2019-08-16T13:31:36","date_gmt":"2019-08-16T13:31:36","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3822"},"modified":"2024-11-13T07:47:33","modified_gmt":"2024-11-13T05:47:33","slug":"googles-digital-marketing-transformation-programmes-hit-sa-shores","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/googles-digital-marketing-transformation-programmes-hit-sa-shores\/","title":{"rendered":"Google\u2019s Digital Marketing Transformation Programmes Hit\u2019s SA Shores"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/shutterstock_292018628-e1565962207563.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - transformation programmes\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/shutterstock_292018628-e1565962207563.jpg 650w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/shutterstock_292018628-e1565962207563-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/shutterstock_292018628-e1565962207563-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>At the end of July, IOL reported that Google has taken the step to make their Digital Marketing Transformation Programme available to South Africans.\u00a0 This programme is a partnership between a team at Google and clients. The aim is to upskill the people on the course with <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-components-of-a-digital-marketing-plan\/\">digital marketing<\/a> best practices and developing a customised roadmap for them.<\/p>\n<h2>Impact of Digital Marketing<\/h2>\n<h2><strong>The state of entrepreneurship in South Africa<\/strong><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/entrepreneurship-course\/\"><strong>Entrepreneurship<\/strong><\/a>, in South Africa, is woefully lacking. Nearly 50% of small businesses go belly up within the first two years of existence. The Allan Gray Orbis Foundation stated that there is a very pressing need to increase the number of entrepreneurs in South Africa who are successful and are able to bring tangible benefits to their communities.<\/p>\n<p>The need to transform communities is extremely pressing, which is evidenced by the sky-high unemployment rates that South Africa is currently experiencing. According to the Quarterly Labour Force Survey (QLFS), which was released by Stats SA recently, for the second quarter of 2019 the official unemployment rate rose to 29.0%. This is 1.4% points up from the 27.6% seen in quarter one of 2019.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>At the end of July, IOL reported that Google has taken the step to make their Digital Marketing Transformation Programme available to South Africans.\u00a0 This programme is a partnership between a team at Google and clients. The aim is to upskill the people on the course with <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-components-of-a-digital-marketing-plan\/\">digital marketing<\/a> best practices and developing a customised roadmap for them.<\/p>\n<h2>Impact of Digital Marketing<\/h2>\n<h2><strong>The state of entrepreneurship in South Africa<\/strong><\/h2>\n<p>Entrepreneurship, in South Africa, is woefully lacking. Nearly 50% of small businesses go belly up within the first two years of existence. The Allan Gray Orbis Foundation stated that there is a very pressing need to increase the number of entrepreneurs in South Africa who are successful and are able to bring tangible benefits to their communities.<\/p>\n<p>The need to transform communities is extremely pressing, which is evidenced by the sky-high unemployment rates that South Africa is currently experiencing. According to the Quarterly Labour Force Survey (QLFS), which was released by Stats SA recently, for the second quarter of 2019 the official unemployment rate rose to 29.0%. This is 1.4% points up from the 27.6% seen in quarter one of 2019.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JoEwCXKahVc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>The role of digital marketing<\/strong><\/h2>\n<p>Since the dawn of the Internet, and so many retailers moving their stores online \u2013 or having an online shop co-exist with their bricks-and-mortar one \u2013 <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-does-digital-marketing-cost\/\">digital marketing<\/a> has come to the fore. Marketers realise that purchasing patterns have changed dramatically, with more and more people preferring to shop online. Thus, marketers need to be reaching their target markets online through digital marketing.<\/p>\n<p>The fate of a business \u2013 no matter how big or small it is \u2013 rests in the hands of the digital marketer. The reason for this is that if <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-digital-marketing-assets\/\">digital marketing<\/a> is done well, the company\u2019s list of potential customers will expand exponentially. However, if this practice is not done well, the messaging that the company puts out will not reach their intended customers. As such, it is very unlikely that the business will grow and develop.<\/p>\n<p>Digital marketing is not only important for retail business. It\u2019s vital for services businesses to have a good grip on digital marketing if they want their businesses to succeed. This is because the Internet has become the modern-day Yellow Pages. When people want to find someone to do something for them, their first port of call is to Google what they need. This means that if you want to be found by the people doing the Googling, you\u2019re doing to need to be marketing yourself digitally.<\/p>\n<p>Digital marketing is THE must-have skill that every business owner and marketing executive needs to have. If they do not possess this, they risk having their business fail dismally.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>The <a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">Digital School of Marketing<\/a>\u2019s Advanced Digital Marketing Course will give you all the tools that you need in order to succeed in the digitally equipped world of today. To find out more about our advanced digital marketing course, as well as our other online digital marketing courses, visit our website on <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">www.digitalschoolofmarketing.co.za<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/329102581?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[17],"class_list":["post-3822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=3822"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/3823"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=3822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=3822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=3822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}