{"id":3765,"date":"2019-08-14T11:37:39","date_gmt":"2019-08-14T11:37:39","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3765"},"modified":"2022-09-14T09:52:40","modified_gmt":"2022-09-14T07:52:40","slug":"how-to-formulate-your-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-to-formulate-your-social-media-marketing-strategy\/","title":{"rendered":"How to formulate your social media marketing strategy"},"content":{"rendered":"
\"DSM<\/div><\/div>

If you fail to plan, you plan to fail \u2013 that\u2019s the way the saying goes. And it\u2019s no different when you are planning your social media marketing<\/a> strategy. Read on to find out more!<\/p>\n

How would you define a social media marketing strategy?<\/strong><\/h2>\n

A social media marketing strategy is basically a summary of what you plan to do, what you want to achieve and which your social media channels you are going to use. It is a physical or digital<\/a> document that guides your actions, and that acts as a measuring tool to see how far you\u2019ve come.<\/p>\n

As with any plan, an effective social media marketing strategy will mean an effective execution. Your plan shouldn\u2019t even be that long \u2013 it just complicates things.<\/p>\n

How to plan your strategy for social media marketing <\/strong><\/h2>\n

Set your social media marketing goals<\/h3>\n

When you have a goal that you want to achieve, you are more likely to hit it \u2013 even if it\u2019s not a bullseye. Set goals which are S.M.A.R.T. so you can measure your success and return on investment (ROI).<\/p>\n

Goals which are SMART goals are defined as:<\/p>\n

    \n
  • Specific: Well defined, strong, and explicit<\/li>\n
  • Measurable: With specific criteria that quantity your progress towards the achievement of the ultimate goal<\/li>\n
  • Achievable: Realisable and not impractical to accomplish<\/li>\n
  • Realistic: Within reach, sensible, and pertinent to your intention<\/li>\n
  • Timely: With a distinctly demarcated timeline, including a starting date and a target date. The purpose is to generate urgency.<\/li>\n<\/ul>\n<\/div><\/div>