{"id":3689,"date":"2019-08-08T09:44:06","date_gmt":"2019-08-08T09:44:06","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3689"},"modified":"2022-09-05T19:24:03","modified_gmt":"2022-09-05T17:24:03","slug":"how-do-you-differentiate-your-brand","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-do-you-differentiate-your-brand\/","title":{"rendered":"How do you differentiate your brand?"},"content":{"rendered":"
\"DSM<\/div><\/div>

In a market that is flooded with endless marketing campaigns, you can\u2019t afford to blend in. It is vital for you to stand out and differentiate your brand<\/a>. As Dr Seuss says, \u201cWhy fit in when you were born to stand out!\u201d<\/p>\n

The WPP and Millward Brown 2015 \u201cBrandZ Top 100, Global Brands Report states that differentiation is the most important contributor to a brand\u2019s success. Brand differentiation is important from a digital marketing perspective as well as business aspects. It affects a brand\u2019s short-term profitability and its long-term viability.<\/p>\n

Here are a variety of ways to separate your brand for your competitors: through your service or product, your content<\/a>, your position in the market, your adaptability, customer experience and service, and your pricing. Let\u2019s delve into a little more detail with some of these.<\/p>\n

Ways to differentiate your brand<\/h2>\n

Find your unique positioning<\/strong><\/h2>\n

Every aspect of a brand, from the core product or service to the customer<\/a> experience, should be rooted in the brand\u2019s positioning. Whether your brand is positioned around a \u2018who\u2019 or a \u2018why\u2019 or the \u2018how\u2019, find what makes you relevant to your customer and stick to what makes you unique.<\/p>\n<\/div><\/div>