{"id":3685,"date":"2019-08-08T09:26:15","date_gmt":"2019-08-08T09:26:15","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3685"},"modified":"2022-09-14T08:56:24","modified_gmt":"2022-09-14T06:56:24","slug":"best-practices-for-social-media-community-management","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/best-practices-for-social-media-community-management\/","title":{"rendered":"Best practices for social media community management"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"650\" height=\"458\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/DSM_Infographics_SocialMedia46-e1565256165572.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Market- social media community management\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/DSM_Infographics_SocialMedia46-e1565256165572.jpg 650w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/DSM_Infographics_SocialMedia46-e1565256165572-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/DSM_Infographics_SocialMedia46-e1565256165572-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/08\/DSM_Infographics_SocialMedia46-e1565256165572-284x200.jpg 284w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-deal-with-unfavorable-social-media-reviews-and-comments\/\">Social media<\/a> communities are one of the ways to cultivate strong customer relationships, build brand loyalty, and retain more customers in the long term. It\u2019s a place where your customers can interact with your brand and each other. And, as a bonus, your social media community is free word-of-mouth advertising and a source of positive reviews.<\/p>\n<p>But social media communities are hard work and it takes time to build one. Therefore, to help you, we\u2019ve listed some of the best practices for social media community management.<\/p>\n<h2>Steps to manage a social media community<\/h2>\n<ul>\n<li>\n<h2><strong>Have a plan<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>If you would like to reach your customers and build a community around your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-define-your-brand\/\">brand<\/a>, you must be consistent and relevant. And you can only do that if you have a proper social media community strategy or plan in place. Therefore, you must have a detailed content calendar with all your posts, campaigns and contests. Maintaining a healthy online presence is critical to the success of your social media community management.<\/p>\n<ul>\n<li>\n<h2><strong>Work on your communication skills<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Managing a social media community is a customer-facing role and many things can go wrong if it is not managed correctly. Having excellent communication skills, being able to keep cool under pressure, and acting professionally is vital because you are representing yourself and your company in a public space.<\/p>\n<ul>\n<li>\n<h2><strong>Know your brand\u2019s personality<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>People don\u2019t like change, and they really don\u2019t like uncertainty. Therefore, if your brand identity is incoherent and unrecognisable, you are going to frustrate and confuse your social media community. Another advantage of knowing your brand\u2019s personality is that your customers will feel that they are talking to a person, not a robot. This will increase engagement and brand loyalty.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/280341456?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li>\n<h2><strong>Be inclusive<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Do whatever you can to build an authentic and engaging social media community. Listen to your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-digital-marketers-use-data-to-segment-target-customers\/\">customers<\/a> when they talk and create and publish content that reflects what they think about your brand. Positive or negative reviews on the community will drive conversation and help your customers feel more connected to your brand.<\/p>\n<p>What else would you say is some of the best practices for managing your social media community? We\u2019d love to hear from you!<\/p>\n<p>The trend of social media marketing trend is growing. This means that organisations, companies, small businesses as well as sole proprietors and entrepreneurs require a strong grasp of the best manner in which to market and cultivate their brands on social media channels.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>As such, these individuals and organisations need to have solid social media strategy training. If you would like to break into the world of social media marketing, or would like to improve your career with an accredited social media certificate, the following qualification is for you! The <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Social Media Marketing Course<\/a> from the Digital School of Marketing will enable you to grow your brand tactically on any social channel, grow customer engagement as well as correctly target those who matter most.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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