{"id":3547,"date":"2019-07-24T07:10:50","date_gmt":"2019-07-24T07:10:50","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3547"},"modified":"2022-09-05T19:24:03","modified_gmt":"2022-09-05T17:24:03","slug":"what-are-the-best-practices-for-putting-together-metadata","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-are-the-best-practices-for-putting-together-metadata\/","title":{"rendered":"What are the best practices for putting together metadata?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"650\" height=\"458\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/07\/DSM_Infographic_SEO3-e1563952199785.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - putting together metadata\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/07\/DSM_Infographic_SEO3-e1563952199785.jpg 650w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/07\/DSM_Infographic_SEO3-e1563952199785-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/07\/DSM_Infographic_SEO3-e1563952199785-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/07\/DSM_Infographic_SEO3-e1563952199785-284x200.jpg 284w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The term &#8216;metadata&#8217; refers to data about data.\u00a0 Metadata serves many important purposes like data description, data browsing, data transfer, and metadata has an important role in digital resource management. In this article, we\u2019ll give you some best practices of how to put together metadata for your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/effectively-using-paid-search-when-blogging\/\">blog<\/a> articles.<\/p>\n<h2>Metadata best practice<\/h2>\n<h2><strong>What are the kinds of metadata?<\/strong><\/h2>\n<ul>\n<li>&#8216;Descriptive metadata&#8217; defines a resource that is utilised for reasons such as discovery and identification. In other words, it is information you would use to compose a search query. Descriptive metadata can include elements such as title, creator in addition to the author as well as <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-you-should-be-using-negative-keywords-on-google-ads\/\">keywords<\/a>.<\/li>\n<li>Structural metadata demonstrates how compound objects are put together. For instance, the manner in which a digital image is configured or how pages are ordered on a website.<\/li>\n<li>Administrative metadata is a source of information that helps manage an asset. Two common subsets of administrative data include 1. Rights management metadata that is to do with intellectual property rights), and 2. Preservation metadata that contains information which is needed to archive and maintain a resource.<\/li>\n<\/ul>\n<h2><strong>How to put metadata together for your business&#8217; website<\/strong><\/h2>\n<p>Metadata is known to be an asset on its own. It is an important one.\u00a0 This is because it provides the foundation, which is needed to make assets more discoverable, accessible and, therefore, more valuable. In other words: Metadata transforms content into &#8220;smart assets.&#8221;<\/p>\n<p>When creating your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-often-should-content-on-my-website-be-updated\/\">website<\/a>, each page contains a space between the &lt;head&gt; tags to insert metadata. In this space, you can also insert data about the contents of your page. If you have a web design team, they will have pre-populated this information for you:<\/p>\n<h3><em>Title Metadata<\/em><\/h3>\n<p>The term &#8216;title metadata&#8217; refers to the information that is accountable for the page titles which are displayed at the top of a browser window. These are also displayed s the headline within search engine results.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267588803?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The title metadata is the most relevant metadata that is on your page.<\/p>\n<p>If you have a WordPress website, your web team will have developed an automated system to create the meta title for each website page.<\/p>\n<h3><em>Description Metadata<\/em><\/h3>\n<p>As we said previously, description metadata is the textual description that a browser may use in the results that it returns to a searcher. This is your site&#8217;s window display\u2014a concise and appealing description of what is contained within. Its goals are to encourage people to enter.<\/p>\n<p>A great meta description will usually be two sentences long. Search engines may not always make use of your meta description. However, it is necessary to provide them with the option.<\/p>\n<h3><em>Keyword Metadata<\/em><\/h3>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-keyword-density-content-marketing\/\">Keyword<\/a> metadata is infrequently &#8211; if ever &#8211; used in order to calculate rankings on search engines. However, as you should already know your keyword phrases, it doesn&#8217;t hurt to add them into your keyword metadata.<\/p>\n<p>Include a variety of phrases.\u00a0 Make an effort to keep your keyword metadata to about between six and eight phrases. Each phrase should consist of between one and four words. A fabulous example of this in action would be &#8220;computer science degree.&#8221;<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to know more about digital copywriting? The Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">Digital Copywriting and Content Marketing Course<\/a> is just up your alley! For more information about this and our other online digital marketing courses, please visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">website<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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