{"id":3487,"date":"2019-07-16T08:22:50","date_gmt":"2019-07-16T08:22:50","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3487"},"modified":"2022-08-22T12:08:07","modified_gmt":"2022-08-22T10:08:07","slug":"how-often-should-content-on-my-website-be-updated","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-often-should-content-on-my-website-be-updated\/","title":{"rendered":"How often should content on my website be updated?"},"content":{"rendered":"

Whether you have a blog<\/a>, corporate website or ecommerce store, updating your website on a regular basis has many benefits. The main benefit is that it\u2019s a signal that your website or business is active and alive. In this article, we\u2019ll have a look at other benefits that regularly updating your content, on your website, has from a digital marketing<\/a> perspective.<\/p>\n

Regular website updates are good for SEO<\/h2>\n

\"DSM<\/p>\n

Search engines love content and especially new content. Long-quality posts in their index satisfy their users.<\/p>\n

What Is Long-Form Content?<\/strong><\/h2>\n

Some individuals feel that articles – which are longer than 700 words \u2013 to qualify as long-form. Others think that articles have to be more than 1 800 words to be considered long-form. In spite of the feeling of many content marketers<\/a>, many readers prefer to read longer articles.<\/p>\n

The Google bot<\/strong><\/h2>\n

It is common knowledge that a website which is revised regularly is crawled more frequently. In addition, it has more pages in its index. There are also more possibilities to boost SEO<\/a> by applying internal linking best practices.<\/p>\n

The way in which Google crawls websites is by following external and internal links<\/a>. This is done by using a bot called Google bot:<\/p>\n