{"id":3420,"date":"2019-07-11T09:33:28","date_gmt":"2019-07-11T09:33:28","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3420"},"modified":"2022-08-22T12:45:52","modified_gmt":"2022-08-22T10:45:52","slug":"what-does-the-term-organic-search-mean","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-does-the-term-organic-search-mean\/","title":{"rendered":"What does the term \u2018organic search\u2019 mean?"},"content":{"rendered":"

The term \u2018organic search\u2019 (which is also known as natural search) represents unpaid search results. Organic search results are based on significance to the user’s search query. These results are also based on links and domain authority in addition to other organic ranking factors. Paid<\/a> search results (pay-per-click advertising) are populated via an auction system.<\/p>\n

\"DSM<\/h2>\n

Organic search outline<\/h2>\n

What are other organic ranking factors?<\/strong><\/h2>\n

According to a study done by Search Engine Journal, the top 17 organic ranking factors are the following:<\/p>\n

    \n
  1. Direct website visits<\/li>\n
  2. Time on site<\/li>\n
  3. Pages per session<\/li>\n
  4. Bounce rate<\/li>\n
  5. Total referring domains<\/li>\n
  6. Total backlinks<\/li>\n
  7. Total referring IPs<\/li>\n
  8. Total followed backlinks<\/li>\n
  9. Content length<\/li>\n
  10. HTTPS (in other words, a website which has an SSL certificate)<\/li>\n
  11. Total anchors<\/li>\n
  12. Keyword in anchor text<\/li>\n
  13. Keyword in body of content<\/li>\n
  14. Keyword density<\/li>\n
  15. Keyword in title<\/li>\n
  16. Keyword in meta description<\/li>\n
  17. Video on page<\/li>\n<\/ol>\n