{"id":3399,"date":"2019-07-10T08:21:24","date_gmt":"2019-07-10T08:21:24","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3399"},"modified":"2022-06-22T08:51:07","modified_gmt":"2022-06-22T06:51:07","slug":"what-are-digital-marketing-assets","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-are-digital-marketing-assets\/","title":{"rendered":"What are digital marketing assets?"},"content":{"rendered":"

Assets that are synonymous with include emails, brochures, sales letters, blog posts, website content, videos and images. These pieces of content can be used in various types of marketing campaigns. This applies whether you\u2019re talking about traditional media sources or digital marketing<\/a> techniques.<\/p>\n

The specific types of marketing assets you need are determined mainly by the type of marketing campaigns you intend to utilise. For example, when you\u2019re talking about traditional advertising campaigns \u2013 which are intended for television or radio – video or audio content is usually used. Digital marketing, on the other hand, while using video and audio content at times, often relies heavily on written content in some form.<\/p>\n

\"DSM<\/h2>\n

Digital marketing assets<\/h2>\n

Your web presence is a digital business and marketing asset<\/strong><\/h2>\n

In many instances, if you wanted to attempt to sell your business<\/a>, the likely buyer would want to buy the digital assets of the business. These would form part of the sale.<\/p>\n

In the digital world, your digital marketing assets are anything that creates visibility online. In addition, they help people find and do business with you. They include:<\/p>\n