{"id":3387,"date":"2019-07-09T08:09:11","date_gmt":"2019-07-09T08:09:11","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3387"},"modified":"2024-12-18T11:35:06","modified_gmt":"2024-12-18T09:35:06","slug":"how-digital-marketers-use-data-to-segment-target-customers","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/how-digital-marketers-use-data-to-segment-target-customers\/","title":{"rendered":"How digital marketers can use data to segment and target customers?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Segmenting and targeting a specific audience is just what it seems like. It is the practice of using data to segment consumers via demographics or interests. This is so that digital marketers are able to find the right person on the correct device at the right moment.<\/p>\n

With audience targeting, a digital marketer is more likely to reach consumers who are interested in their company\u2019s products or services. They will be able to target these people with the correct messaging that will appeal to them. It also decreases the likelihood that digital marketers will waste ad spend on people who are not interested. In addition, audience targeting helps to move potential customers down the sales funnel<\/a>.<\/p>\n

Using data to segment target customers<\/h2>\n

Where does data come in?<\/strong><\/h2>\n

If you are to have any hope of succeeding in the digital marketing<\/a> space, you need to build a strong profile of your target audience<\/a>. Based on the online behaviour of your target market data management platforms – such as Lotame and Neustar \u2013 can decipher information such as a person\u2019s:<\/p>\n