{"id":3366,"date":"2019-07-04T09:02:11","date_gmt":"2019-07-04T09:02:11","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3366"},"modified":"2022-09-05T19:24:02","modified_gmt":"2022-09-05T17:24:02","slug":"how-to-define-your-brand","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-define-your-brand\/","title":{"rendered":"How to define your brand"},"content":{"rendered":"
\"DSM<\/div><\/div>

Tim Calkins wrote in his chapter entitled The Challenge of Branding <\/em>(which appeared in the book Kellogg on Branding<\/em> that a brand has the power to create customer loyalty and protect companies from competition. This means that it\u2019s critical for you to create a brand for your company that adequately displays what your company does. It\u2019s also vital for your to protect your company brand as this reflects on how your company does business. In this article, we\u2019ll give you some pointers on how you can define your company brand<\/a> so that it gives the best image of your company.<\/p>\n

Defining your brand<\/h2>\n

Define your business\u2019 objectives<\/strong><\/h2>\n

Before you can define your brand, you need to know what your business\u2019 objectives are. This is because your organisation and your brand are closely intertwined. Think of it this way: your brand is a way of describing what the company does, so if you don\u2019t know what your company does you can\u2019t describe it.<\/p>\n

Here are some of the questions that you\u2019ll need to answer when defining your company\u2019s objectives:<\/p>\n

    \n
  • What does my business do?<\/li>\n
  • How does it meet customers\u2019 needs?<\/li>\n
  • What is the value that I bring to my customers?<\/li>\n<\/ul>\n

    Once you\u2019ve answered this, you can start to make your brand fit around your company.<\/p>\n

    Look at who your target market is<\/strong><\/h2>\n

    Now that you\u2019ve figured out what your business<\/a> does, you need to determine who you\u2019re going to be selling your product and\/or service to. A business can dot all the I\u2019s and cross all the t\u2019s but unless it has people who are willing and able to buy what you\u2019re selling; you mind as well pack up shop right now.<\/p>\n<\/div><\/div>