{"id":3356,"date":"2019-07-03T08:29:12","date_gmt":"2019-07-03T08:29:12","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3356"},"modified":"2025-08-26T10:23:00","modified_gmt":"2025-08-26T08:23:00","slug":"what-does-a-content-marketer-do","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-does-a-content-marketer-do\/","title":{"rendered":"What does a content marketer do?"},"content":{"rendered":"
\"DSM<\/div><\/div>
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\u201cContent is anything that adds value to the reader\u2019s life.\u201d\u00a0<\/em>Avinash Kaushik: Author, Web Analytics 2.0 & Web Analytics<\/em><\/p>\n<\/blockquote>\n

In a nutshell, a content marketer uses content to market a particular product and\/or service. The type of content that a content marketing<\/a> professional is not just text based. Although written content \u2013 such as blogs and whitepapers \u2013 form an important part of content marketing, content marketers also use videos, infographics and memes or GIFS as part of their process.<\/p>\n

So, if you\u2019re thinking of becoming a content marketer before you decide to take the leap and do an accredited Digital Copywriting and Content Marketing Course<\/a> \u2013 which is the first step to becoming a first-rate content marketer \u2013 you need to read this article first to find out what a content marketing professional does, on a daily basis, to see if this is what you can see yourself doing day in and day out!<\/p>\n

The tasks of a content marketer<\/h2>\n

Developing a Content Marketing Strategy<\/strong><\/h2>\n

The content marketing manager (if it\u2019s a smaller organisation, the content marketer will be responsible for this) is accountable for developing a content strategy. What this means is that he or she will be responsible for devising how content is used in order to drive leads for the organisation in order to deliver to the sales team that they may follow up on these.<\/p>\n

When developing a content strategy, the content marketing manager will go through the following 11-step process:<\/p>\n

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  • Step 1. Put In Place the Company\u2019s Mission and Goals<\/li>\n
  • Step 2. Ascertain The Company\u2019s KPIs<\/li>\n
  • Step 3. Get to Know the Audience<\/li>\n
  • Step 4. Figure out what the Company\u2019s Current Position is<\/li>\n
  • Step 5. Determine What the Best Content Channels Are for the Business<\/li>\n
  • Step 6. Make a decision on Content Types<\/li>\n
  • Step 7. Pinpoint and allocate Resources<\/li>\n
  • Step 8. Design a Content Calendar<\/li>\n
  • Step 9. Generate Content<\/li>\n
  • Step 10. Disseminate and Promote<\/li>\n
  • Step 11. Calculate Results<\/li>\n<\/ul>\n<\/div><\/div>