{"id":3342,"date":"2019-07-02T07:11:14","date_gmt":"2019-07-02T07:11:14","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3342"},"modified":"2022-09-14T09:01:52","modified_gmt":"2022-09-14T07:01:52","slug":"how-can-businesses-use-social-media-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-can-businesses-use-social-media-marketing\/","title":{"rendered":"How can businesses use social media marketing?"},"content":{"rendered":"
\"DSM<\/div><\/div>

By the end of 2019, it is estimated that there will be 2.77 billion social media<\/a> users worldwide. Furthermore, it is said that the majority of consumers research a purchase on social media before they buy anything online or in a bricks-and-mortar store.<\/p>\n

This is a massive potential marketing audience for businesses to tap into. However, social media marketing is not as easy as just making a couple of posts on any-old social media platform and hoping for the best. The days of such a spray-and-pray approach to marketing are long gone as now companies are able to draw actionable insights from their digital marketing efforts that they are able to transpose onto other similar campaigns in the future.<\/p>\n

So then the question is how can a business use social media marketing in order to ramp up their lead generation and \u2013 ultimately \u2013 their sales? Before we answer this question, there are a number of fundamentals that you need to deal with. In this article, we\u2019ll cover some of these.<\/p>\n

Social Media Marketing for Businesses<\/h2>\n

Are you B2B or B2C?<\/strong><\/h2>\n

The first thing that you\u2019ll need to establish is if you\u2019re a B2B or a B2C company. There\u2019s no doubt that social media marketing will work for you, however this is dependent on whether or not you\u2019re using the right channel:<\/p>\n