{"id":3277,"date":"2019-06-25T10:48:08","date_gmt":"2019-06-25T10:48:08","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3277"},"modified":"2022-09-05T19:24:02","modified_gmt":"2022-09-05T17:24:02","slug":"what-are-the-basics-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-are-the-basics-of-digital-marketing\/","title":{"rendered":"What are the basics of digital marketing?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"650\" height=\"458\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/06\/i-paid_advertising-c-2-l-3-1-e1561459307965.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - basics of digital marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/06\/i-paid_advertising-c-2-l-3-1-e1561459307965.jpg 650w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/06\/i-paid_advertising-c-2-l-3-1-e1561459307965-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/06\/i-paid_advertising-c-2-l-3-1-e1561459307965-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/06\/i-paid_advertising-c-2-l-3-1-e1561459307965-284x200.jpg 284w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><em>\u201cGood marketers see consumers as complete human beings with all the dimensions real people have.\u201d<br \/>\nJonah Sachs, author of the <\/em>Story Wars<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-does-digital-marketing-improve-customer-relationships\/\">Digital marketing<\/a> isn\u2019t just about taking your traditional marketing techniques and transposing them into a digital environment. Yes, there are particular elements of traditional marketing that are very relevant in the digital space, however, what\u2019s changed is the way in which the consumer approaches the buying process. Nowadays, the consumer is far more clued up when they approach purchasing a product and\/or service that they often know more than the shop assistant in a bricks-and-mortar store.<\/p>\n<p>This means that, as a business owner or digital marketing manager, you need to be providing information about your product on various digital platforms where your target market will go to research what they\u2019re looking for. The basic platforms that you need to be making use of in order to transmit your message \u2013 in a digital marketing space \u2013 are social media marketing, search engine optimisation, PPC advertising, content marketing and digital public relations.<\/p>\n<h2>Digital marketing basics<\/h2>\n<h2><strong>What is social media marketing?<\/strong><\/h2>\n<p>\u2018<a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-use-facebook-in-my-business-social-media-marketing\/\">Social media marketing<\/a>\u2019 is about using social media is order to market your product and communicate the message about your company to your potential\/current target market. The basic messages that you should be using social media to put out into the market are:<\/p>\n<ul>\n<li>Who we are<\/li>\n<li>What we do<\/li>\n<li>Why you should choose us<\/li>\n<\/ul>\n<p>Remember that the various social media platforms are best suited for different audiences and platforms. So make sure that you choose wisely when deciding to invest in this digital marketing medium.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267555934?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>What is search engine optimisation?<\/strong><\/h2>\n<p>Search Engine Optimisation \u2013 or <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/three-step-plan-seo-success\/\">SEO<\/a> \u2013 is all about getting your content to rank organically in search engines. It uses various techniques to make this happen but, at the crux of it all, is using the correct keywords that clients will search for (when wanting to find a product and\/or service\u00a0 like yours) and positioning them strategically on your site. This is to ensure that when search queries are made \u2013 containing your keywords \u2013 your site will be returned as being a relevant answer to the person\u2019s query.<\/p>\n<h2><strong>What is PPC advertising?<\/strong><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-should-care-about-adverts-ctr-google-ads\/\">PPC advertising<\/a> are adverts that an advertiser pays for based on the number of times a person clicks on it. These types of adverts are available on Google in addition to social media platforms.<\/p>\n<h2><strong>What is content marketing?<\/strong><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/three-steps-to-becoming-an-overnight-content-marketing-sensation\/\">Content marketing<\/a> is about using strategically designed pieces of content in order to market your business. This type of marketing has been widely touted as producing a higher ROI than any other type of digital marketing. The reason for this is that with content marketing, you have more space in order to communicate your message as opposed to a small advertisement.<\/p>\n<h2><strong>What is digital public relations?<\/strong><\/h2>\n<p>A concept that goes hand in hand with content marketing, digital <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-need-public-relations-strategy\/\">public relations<\/a> is about using written pieces of content in order to market your business. However, the difference between this and content marketing is that while content marketing publishes content on a company\u2019s owned platforms, public relations publishes content in third party publications \u2013 be they online or offline.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about digital marketing and the power that it can give to you and your brand? Do you want to harness this and make your business soar? The Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a> is the perfect qualification to help you get there. For more information about this and our other digital marketing courses, visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">website<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[407],"class_list":["post-3277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing-basics"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=3277"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/3282"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=3277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=3277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=3277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}