{"id":3264,"date":"2019-06-21T10:51:31","date_gmt":"2019-06-21T10:51:31","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3264"},"modified":"2025-04-19T09:37:22","modified_gmt":"2025-04-19T07:37:22","slug":"what-does-a-digital-sales-manager-do","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-does-a-digital-sales-manager-do\/","title":{"rendered":"What does a Digital Sales Manager do?"},"content":{"rendered":"
\"What<\/div><\/div>

In a previous article, we answered the question \u201cWhat is digital sales management?<\/a>\u201d We established that digital sales management is a key component of your business because, unless you can manage your leads and actually get them to buy from you, you\u2019ve wasted a lot of money on your digital marketing<\/a> efforts.<\/p>\n

The person who leads the digital sales team is the digital sales manager. He or she is an incredibly important part of the process as they are responsible for leading the team and driving digital sales. In this article, we take a more in-depth look into what a digital sales manager actually does.<\/p>\n

Digital sales manager responsibilities<\/h2>\n

Develop a digital sales strategy\u00a0\u00a0\u00a0 <\/strong><\/h2>\n

The first thing that this person will do is to develop a digital sales strategy. This is the roadmap which shows how the company is going to achieve sales online.<\/p>\n

For this strategy to be effective, it needs to speak very clearly to the digital marketing strategy<\/a>. Why do we say this? Very simply because the strategy for marketing online will have identified a specific person that they feel will buy from them. They will have developed a buyer persona which is based on the demographic and psychographic characteristics of previous customers. This buyer persona drills down into minute details such as:<\/p>\n